Automatic for the people
|03 Jan
While some advertisers and sellers like to manage their sponsored product ads campaigns manually -setting their own bids for each product or keyword and […]
Long live the long tail
|13 Dec
A common issue when running Sponsored Product Ad campaigns is which keywords to target or, more generally, should the advertiser focus on the generic […]
The new headline ads collection
|21 Aug
First there were sponsored products, then came the headline ads (AKA Sponsored brands) and now welcome the VIDEOHEAD and the other enhanced headlines! […]
Sponsored Products by Category Report
|01 Jun
Sponsored Product Ads are pouring in heavily but in some verticals more than in others. Here are some insights on the top categories […]
The story of Etsy’s “risk free” Promoted Listing Ads
|27 Feb
For several quarters Etsy’s growth engine was it’s Promoted Listing Ads. “2018 revenue growth was driven primarily by GMS growth, changes to our […]
Black Friday 2020 takeaways
|02 Dec
Last Friday we shipped 200,000,000 Sponsored Products on a same sec global delivery. But enough talking about us – Here are some insights […]
Sponsored Products, look above you – Introducing the Sponsored Brand Ads
|05 Feb
Mabaya is adding the headline ad format to it’s ecommerce media suite for marketplaces and online retailers.
Which advertisers are likely to spend their ad dollars on your eCommerce site?
|25 Jul
Some interesting reports were published in the previous week shedding light and insights on Sponsored Product Ads performance. Here are some of them: […]