2019: The year of eCommerce media (presentation)
|15 Oct
Here is an eCommerce media intro slideshow we recently presented and thought it is worth sharing even without the talking. If you want […]
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12 Reasons why you must add Sponsored Product Ads to your advertising mix (presentation)
|03 Mar
For those of you who prefer short presentations we have gathered the most important reasons for doing Sponsored Products and packed them in […]
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Squeezing ads, getting creative and then start irritating – eCommerce media and the lifecycle of mass media
|26 Dec
If you needed more signs that ecommerce media is becoming mass media read on. We already know that Amazon generated 2.5 billion dollars […]
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Which advertisers are likely to spend their ad dollars on your eCommerce site?
|25 Jul
Some interesting reports were published in the previous week shedding light and insights on Sponsored Product Ads performance. Here are some of them: […]
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Do you feel it coming? The big guns are boarding the eCommerce media train
|25 Jan
P&G is the world’s largest advertiser, spending roughly 10 billion dollars a year on advertising, but it is also the company that points […]
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What can we learn from P&G about selling online
|01 Aug
So we have all heard that Procter & Gamble cut up to $140 Million in digital ad spending but here are some other interesting […]
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More Than a Shop – The e-commerce Role in Marketing Today
|28 Aug
“If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.” These are the opening words of […]
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What is really interesting about P&G marketing plans
|10 Aug
Everybody is talking about how P&G are reducing their Facebook targeted ads budgets. We don’t have much to say about it but we do […]
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