P&G | Mabaya

01 Sep

P&G “embraces the evolution of markets toward eCommerce”. The big guns are boarding the eCommerce media train

by John|01 Sep

[Updated: Sep 2020] P&G is probably the world’s leading advertiser but it is also the company that points the way for others and […]

15 Oct

2019: The year of eCommerce media (presentation)

by John|15 Oct

Here is an eCommerce media intro slideshow we recently presented and thought it is worth sharing even without the talking. If you want […]

03 Mar

12 Reasons why you must add Sponsored Product Ads to your advertising mix (presentation)

by John|03 Mar

For those of you who prefer short presentations we have gathered the most important reasons for doing Sponsored Products and packed them in […]

26 Dec

Squeezing ads, getting creative and then start irritating – eCommerce media and the lifecycle of mass media

by John|26 Dec

If you needed more signs that ecommerce media is becoming mass media read on. We already know that Amazon generated 2.5 billion dollars […]

25 Jul

Which advertisers are likely to spend their ad dollars on your eCommerce site?

by John|25 Jul

Some interesting reports were published in the previous week shedding light and insights on Sponsored Product Ads performance. Here are some of them: […]

01 Aug

P&G sponsored products - sponsored product ads blog

What can we learn from P&G about selling online

by John|01 Aug

So we have all heard that Procter & Gamble cut up to $140 Million in digital ad spending but here are some other interesting […]

28 Aug

More Than a Shop – The e-commerce Role in Marketing Today

by Dan|28 Aug

“If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.” These are the opening words of […]

10 Aug

What is really interesting about P&G marketing plans

by John|10 Aug

Everybody is talking about how P&G are reducing their Facebook targeted ads budgets. We don’t have much to say about it but we do […]

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