
Fill rate – Why is it so important and irrelevant?
“Do you want me to add more ads in the page?” Said the product manager to the monetization manager and then continued without waiting […]
“Do you want me to add more ads in the page?” Said the product manager to the monetization manager and then continued without waiting […]
Updated: Oct 16 2021 For years second best bids model (aka second price auctions or Vickrey auction) rules the online media market. It means […]
2021 is here and it’s time to make sure you’re going to make the most of your ecommerce media. Here’s a list that will help you […]
In the recent post we explained the levels of automatic campaigns: (1) Automatic bidding – Enabling advertisers to choose their target ACOS (advertising […]
While some advertisers and sellers like to manage their sponsored product ads campaigns manually -setting their own bids for each product or keyword and […]
A common issue when running Sponsored Product Ad campaigns is which keywords to target or, more generally, should the advertiser focus on the generic […]
Having a Sponsored Product Ads platform is one thing. Getting your merchants to use it is another. For merchants who are not used to running […]
Here are some appetizers from the NYknowgo conference that was held in NY earlier this month. The NYknowgo conference was held for the […]