The must-have checklist for your eCommerce media
|21 Jan
2021 is here and it’s time to make sure you’re going to make the most of your ecommerce media. Here’s a list that will help you […]
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Automatic for the people – part 2: Autonomous campaigns
|14 Jan
In the recent post we explained the levels of automatic campaigns: (1) Automatic bidding – Enabling advertisers to choose their target ACOS (advertising […]
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Automatic for the people
|03 Jan
While some advertisers and sellers like to manage their sponsored product ads campaigns manually -setting their own bids for each product or keyword and […]
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Long live the long tail
|13 Dec
A common issue when running Sponsored Product Ad campaigns is which keywords to target or, more generally, should the advertiser focus on the generic […]
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Introducing Mabaya Autonomous
|08 Jan
Having a Sponsored Product Ads platform is one thing. Getting your merchants to use it is another. For merchants who are not used to running […]
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NYknowgo ecommerce media conference 2019 takeaways
|22 Oct
Here are some appetizers from the NYknowgo conference that was held in NY earlier this month. The NYknowgo conference was held for the […]
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First price auction, Second price auction and the one in the middle
|16 Jul
For years second best bids model (aka second price auctions or Vickrey auction) rules the online media market. It means that when advertisers […]
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Linio and Mabaya join forces to introduce Sponsored Products ads in Latin America
|11 Mar
Linio, a leading marketplace in Latin America, will now offer its sellers and brand partners online campaigns using Mabaya’s Sponsored Product Ads platform […]
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