First price auction, Second price auction and the one in the middle
|16 Jul
For years second best bids model (aka second price auctions or Vickrey auction) rules the online media market. It means that when advertisers […]
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Lessons in doing it right from Etsy
|26 Feb
Yesterday Etsy did it again. The revenue keeps growing and the stock soars. In their earning call they talked about their Promoted Listing […]
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Sponsored Products, look above you – Introducing the Sponsored Brand Ads
|05 Feb
Mabaya is adding the headline ad format to it’s ecommerce media suite for marketplaces and online retailers.
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Amazon Q2 2018 results (focus on Amazon Advertising)
|29 Jul
So Amazon released their Q2 reports, presenting a very nice growth especially in the AWS and advertising activities. We have gathered some highlights […]
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Can your marketplace make 2 billion dollars per quarter from Sponsored Products?
|29 Apr
So Amazon just released the 2018 Q1 earning report showing that their advertising business, powered mainly by Sponsored Product ads, generated roughly 2 […]
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Why eCommerce media is considered “native advertising in its best”?
|03 Apr
Last week the Native Advertising Institute presented the 2018 Native Advertising Technology Landscape. The sorting of the different sections – Programmatic, DSPs, Social […]
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11 Reasons Why Advertisers & Online Sellers Must Do In-Store Promotions
|10 Dec
While new digital channels and advertising tools keep showing up and evolving, there hasn’t been a real change in the fundamental role of […]
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CASE STUDY (part 2): The big spenders and the big winners – Sponsored Product Ads on Black Friday
|05 Dec
The second part of the study – What product categories were the most competitive, who spent the most on Sponsored Product Ads and who got the best return on ad spend (ROAS)
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