Is 23% a good ACoS?

Advertising Cost of Sale (ACoS) or Return On Ad Spend (ROAS) are probably the most important KPIs for retail media campaigns and as a […]

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In retail media we trust

Trust is one of the most important assets when you sell ads. Based on a Forbes study in 2020, almost half of the advertisers […]

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Wear sunscreen and go up!

Ladies and gentlemen of the class of ’99. Wear sunscreen. If I could offer you only one tip for the future, sunscreen would be […]

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