The must-have checklist for your eCommerce media
|21 Jan
2021 is here and it’s time to make sure you’re going to make the most of your ecommerce media. Here’s a list that will help you […]
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Bol.com renews Sponsored Products on January 1: How do you make the most of it?
|11 Jan
By Thomas Lammers (Newcraft) Since January 1st all vendors and sellers at bol.com who are still using Criteo’s Sponsored Products can switch to the […]
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Webinar (with BOL.com): Give your ecommerce media a final holiday season polish!
|03 Nov
It’s not too late to fully optimize your ecommerce media for the holiday season! The shopping season is a once-a-year opportunity to engage […]
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What are your advertisers bidding on?
|28 Oct
While Amazon and Walmart enable advertisers to bid on keywords and other ecommerce sites enable bidding on products (offering to set different bids for […]
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P&G “embraces the evolution of markets toward eCommerce”. The big guns are boarding the eCommerce media train
|01 Sep
[Updated: Sep 2020] P&G is probably the world’s leading advertiser but it is also the company that points the way for others and […]
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Introducing Mabaya Offsite Ads
|02 Jun
Today most of the big online retailers and marketplaces that offer Sponsored Product Ads are facing the problem of not being able to […]
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Sponsored Products by Category Report
|01 Jun
Sponsored Product Ads are pouring in heavily but in some verticals more than in others. Here are some insights on the top categories […]
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Let’s talk ACoS
|13 Feb
ACoS, Advertising cost of sale, is one of the important metrics for the success of Sponsored Product Ad campaigns. For some sellers it’s […]
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