
In retail media we trust
Trust is one of the most important assets when you sell ads. Based on a Forbes study in 2020, almost half of the advertisers […]
Trust is one of the most important assets when you sell ads. Based on a Forbes study in 2020, almost half of the advertisers […]
Ladies and gentlemen of the class of ’99. Wear sunscreen. If I could offer you only one tip for the future, sunscreen would be […]
Retail media is becoming the fastest growing advertising channel and is now offered by more and more online retailers and marketplaces. Why is it […]
Selecting the right keywords for a sponsored product ads campaign is very important but what about the number of keywords? In the last 2 […]
“While Amazon Sponsored Brand ads are typically an upper-funnel strategy, it has become increasingly effective at driving sales with greater efficiency than Sponsored Product […]
In the last several years we have seen the different effects that Black Friday has on Sponsored Product Ads – On the one hand […]
Updated: Oct 16 2021 For years second best bids model (aka second price auctions or Vickrey auction) rules the online media market. It means […]
Sponsored Product Ads almost by definition should get the best place in the store, which means for search result pages – the first results. […]