[Updated: Sep 2020] P&G is probably the world’s leading advertiser but it is also the company that points the way for others and […]
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Today most of the big online retailers and marketplaces that offer Sponsored Product Ads are facing the problem of not being able to […]
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Sponsored Product Ads are pouring in heavily but in some verticals more than in others. Here are some insights on the top categories […]
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ACoS, Advertising cost of sale, is one of the important metrics for the success of Sponsored Product Ad campaigns. For some sellers it’s […]
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Having a Sponsored Product Ads platform is one thing. Getting your merchants to use it is another. For merchants who are not used to running […]
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Last Friday we shipped 200,000,000 Sponsored Products on a same sec global delivery. But enough talking about us – Here are some insights […]
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While new digital channels and advertising tools keep showing up and evolving, there hasn’t been a real change in the fundamental role of […]
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The second part of the study – What product categories were the most competitive, who spent the most on Sponsored Product Ads and who got the best return on ad spend (ROAS)
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