Sponsored Products by Category Report


Sponsored Product Ads are pouring in heavily but in some verticals more than in others.

Here are some insights on the top categories in different aspects gathered in the last month from more than 20,000 running campaign in several marketplaces.

Keep in mind that these are COVID19 stats.

We will share another report in a few months when the virus is hopefully gone.


Top 5 categories (budget spent)

  1. DIY and garden
  2. Furniture
  3. Consumer electronics
  4. Sport and outdoor
  5. Kitchen and Household

Bottom 5 categories (budget spent)

  1. Auto parts
  2. Adults
  3. Toys
  4. Computers
  5. pets

Top 5 categories (competition)

  1. Kitchen and Household
  2. Furniture
  3. Fashion and accessories
  4. Sport and outdoor
  5. Consumer electronics

Highest CPC:

  1. Adults
  2. Consumer electronics
  3. Furniture
  4. Beauty, Personal care & health
  5. Books, music, video games and DVD

Highest CTR:

  1. Computers
  2. Sport and outdoor
  3. Adults
  4. Consumer electronics
  5. Beauty, Personal care & health

Highest conversion rate

  1. Beauty, Personal care & health
  2. Food and drinks
  3. pets
  4. Fashion and accessories
  5. Consumer electronics

For more details contact matt@mabaya.com


About Mabaya 

Mabaya’s Sponsored Product Ads platform is a white label solution for marketplaces and online retailers who want to run their own ecommerce media and enable their sellers and brand partners to promote their products within the store. The company has vast experience in the ecommerce media space, serving billions of Sponsored Product Ads for major ecommerce sites.