Let’s talk ACoS
|13 Feb
ACoS, Advertising cost of sale, is one of the important metrics for the success of Sponsored Product Ad campaigns. For some sellers it’s […]
Read more
Oops, They did it again
|04 Feb
Amazon’s advertising sales jumped 41% to a record $4.8 billion during the busy holidays quarter and an annual record of $14,1 billion (X3 higher […]
Read more
Introducing Mabaya Autonomous
|08 Jan
Having a Sponsored Product Ads platform is one thing. Getting your merchants to use it is another. For merchants who are not used to running […]
Read more
Introducing VIDEOHEAD!
|21 Nov
First there were sponsored products, then came the headline ads (AKA Sponsored brands) and now welcome the VIDEOHEAD and the other enhanced headlines! […]
Read more
Doing it right (2) – Sponsored Product Ads on Jumia
|18 Nov
Last week Jumia, the “Amazon of Africa”, released its Q3 2019 results. Here are some quotes from the earning call regarding their eCommerce […]
Read more
NYknowgo ecommerce media conference 2019 takeaways
|22 Oct
Here are some appetizers from the NYknowgo conference that was held in NY earlier this month. The NYknowgo conference was held for the […]
Read more
2019: The year of eCommerce media (presentation)
|15 Oct
Here is an eCommerce media intro slideshow we recently presented and thought it is worth sharing even without the talking. If you want […]
Read more
5 tips for improving your Sponsored Product Ads campaigns
|04 Aug
Remember the 3 wins that must exist for Sponsored Product Ads to succeed – The store, The sellers/brand partners and The shoppers? This post will […]
Read more