Introducing Mabaya Autonomous
|08 Jan
Having a Sponsored Product Ads platform is one thing. Getting your merchants to use it is another. For merchants who are not used to running […]
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Introducing VIDEOHEAD!
|21 Nov
First there were sponsored products, then came the headline ads (AKA Sponsored brands) and now welcome the VIDEOHEAD and the other enhanced headlines! […]
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Doing it right (2) – Sponsored Product Ads on Jumia
|18 Nov
Last week Jumia, the “Amazon of Africa”, released its Q3 2019 results. Here are some quotes from the earning call regarding their eCommerce […]
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NYknowgo ecommerce media conference 2019 takeaways
|22 Oct
Here are some appetizers from the NYknowgo conference that was held in NY earlier this month. The NYknowgo conference was held for the […]
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2019: The year of eCommerce media (presentation)
|15 Oct
Here is an eCommerce media intro slideshow we recently presented and thought it is worth sharing even without the talking. If you want […]
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5 tips for improving your Sponsored Product Ads campaigns
|04 Aug
Remember the 3 wins that must exist for Sponsored Product Ads to succeed – The store, The sellers/brand partners and The shoppers? This post will […]
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First price auction, Second price auction and the one in the middle
|16 Jul
For years second best bids model (aka second price auctions or Vickrey auction) rules the online media market. It means that when advertisers […]
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What is the best model for your Sponsored Product Ads offering?
|18 Jun
As most of the online retailers and marketplaces absorbed the value of their media to the sellers and are offering Sponsored Product Ads, it’s […]
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