Lets Get Ready for the Shopping Season!
|28 Sep
By Laetitia Fischer Jessner Online retailers and marketplaces generate their best results of the year during Black Friday. It’s also the period of the […]
Wear sunscreen and go up!
|17 Aug
Ladies and gentlemen of the class of ’99. Wear sunscreen. If I could offer you only one tip for the future, sunscreen would be […]
Why should advertisers choose your ecommerce media?
|18 Apr
Retail media is becoming the fastest growing advertising channel and is now offered by more and more online retailers and marketplaces. Why is it […]
These are the 5 most important things you can do to increase your ad revenue
|26 Feb
There are plenty of actions you can take to increase the advertising revenue of your ecommerce website. Here are the 5 that can really […]
How many keywords do you really need?
|23 Feb
Selecting the right keywords for a sponsored product ads campaign is very important but what about the number of keywords? In the last 2 […]
The rise of sponsored brand ads and the fall of display
|24 Jan
“While Amazon Sponsored Brand ads are typically an upper-funnel strategy, it has become increasingly effective at driving sales with greater efficiency than Sponsored Product […]
Fill rate – Why is it so important and irrelevant?
|27 Dec
“Do you want me to add more ads in the page?” Said the product manager to the monetization manager and then continued without waiting […]
First price auction, Second price auction and the one in the middle
|16 Oct
Updated: Oct 16 2021 For years second best bids model (aka second price auctions or Vickrey auction) rules the online media market. It means […]