Lets Get Ready for the Shopping Season!
|28 Sep
By Laetitia Fischer Jessner Online retailers and marketplaces generate their best results of the year during Black Friday. It’s also the period of the […]
The conflict of Private label in marketplaces
|12 Aug
Last week Amazon reported that it would slash the number of in-house brands it offers on its marketplace (Private label products) from 30 private-label […]
In retail media we trust
|05 Mar
Trust is one of the most important assets when you sell ads. Based on a Forbes study in 2020, almost half of the advertisers […]
Wear sunscreen and go up!
|17 Aug
Ladies and gentlemen of the class of ’99. Wear sunscreen. If I could offer you only one tip for the future, sunscreen would be […]
Why should advertisers choose your ecommerce media?
|18 Apr
Retail media is becoming the fastest growing advertising channel and is now offered by more and more online retailers and marketplaces. Why is it […]
These are the 5 most important things you can do to increase your ad revenue
|26 Feb
There are plenty of actions you can take to increase the advertising revenue of your ecommerce website. Here are the 5 that can really […]
How many keywords do you really need?
|23 Feb
Selecting the right keywords for a sponsored product ads campaign is very important but what about the number of keywords? In the last 2 […]
The rise of sponsored brand ads and the fall of display
|24 Jan
“While Amazon Sponsored Brand ads are typically an upper-funnel strategy, it has become increasingly effective at driving sales with greater efficiency than Sponsored Product […]
