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Blog » Tag: ZMOT

01 Sep

P&G “embraces the evolution of markets toward eCommerce”. The big guns are boarding the eCommerce media train

by John|01 Sep

[Updated: Sep 2020]   P&G is probably the world’s leading advertiser but it is also the company that points the way for others and […]

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15 Oct

2019: The year of eCommerce media (presentation)

by John|15 Oct

  Here is an eCommerce media intro slideshow we recently presented and thought it is worth sharing even without the talking. If you want […]

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03 Mar

12 Reasons why you must add Sponsored Product Ads to your advertising mix (presentation)

by John|03 Mar

  For those of you who prefer short presentations we have gathered the most important reasons for doing Sponsored Products and packed them in […]

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03 Apr

Why eCommerce media is considered “native advertising in its best”?

by John|03 Apr

  Last week the Native Advertising Institute presented the 2018 Native Advertising Technology Landscape. The sorting of the different sections – Programmatic, DSPs, Social […]

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10 Dec
PROMOTED LISTINGS with Mabaya

11 Reasons Why Advertisers & Online Sellers Must Do In-Store Promotions

by John|10 Dec

  While new digital channels and advertising tools keep showing up and evolving, there hasn’t been a real change in the fundamental role of […]

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01 Aug
P&G sponsored products - sponsored product ads blog

What can we learn from P&G about selling online

by John|01 Aug

So we have all heard that Procter & Gamble cut up to $140 Million in digital ad spending but here are some other interesting […]

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31 Oct
Mabaya sponsored product ads

10 Raisons pour lesquelles les annonceurs doivent proposer des promotions en magasin en ligne

by John|31 Oct

  Alors que de nouveaux canaux numériques et outils publicitaires ne cessent d’apparaître et d’évoluer, il n’y a pas de changement fondamental dans le […]

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30 Oct

A Secret Marketing Gem for the Holiday Season

by John|30 Oct

  Some advertisers are not going to be happy with us for sharing this, especially at this particular time of the year – right […]

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