2019: The year of eCommerce media (presentation)
|15 Oct
Here is an eCommerce media intro slideshow we recently presented and thought it is worth sharing even without the talking. If you want […]
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12 Reasons why you must add Sponsored Product Ads to your advertising mix (presentation)
|03 Mar
For those of you who prefer short presentations we have gathered the most important reasons for doing Sponsored Products and packed them in […]
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Why eCommerce media is considered “native advertising in its best”?
|03 Apr
Last week the Native Advertising Institute presented the 2018 Native Advertising Technology Landscape. The sorting of the different sections – Programmatic, DSPs, Social […]
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Do you feel it coming? The big guns are boarding the eCommerce media train
|25 Jan
P&G is the world’s largest advertiser, spending roughly 10 billion dollars a year on advertising, but it is also the company that points […]
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11 Reasons Why Advertisers & Online Sellers Must Do In-Store Promotions
|10 Dec
While new digital channels and advertising tools keep showing up and evolving, there hasn’t been a real change in the fundamental role of […]
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What can we learn from P&G about selling online
|01 Aug
So we have all heard that Procter & Gamble cut up to $140 Million in digital ad spending but here are some other interesting […]
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10 Raisons pour lesquelles les annonceurs doivent proposer des promotions en magasin en ligne
|31 Oct
Alors que de nouveaux canaux numériques et outils publicitaires ne cessent d’apparaître et d’évoluer, il n’y a pas de changement fondamental dans le […]
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A Secret Marketing Gem for the Holiday Season
|30 Oct
Some advertisers are not going to be happy with us for sharing this, especially at this particular time of the year – right […]
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