Ads up! The shopping season is coming and it is going to be bigger than ever
|16 Sep
[Updated: Sep 2020] The shopping season is starting under a grey COVID-19 cloud but the predictions are that more shoppers will do most […]
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P&G “embraces the evolution of markets toward eCommerce”. The big guns are boarding the eCommerce media train
|01 Sep
[Updated: Sep 2020] P&G is probably the world’s leading advertiser but it is also the company that points the way for others and […]
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Introducing enhanced headline ads!
|21 Aug
First there were sponsored products, then came the headline ads (AKA Sponsored brands) and now welcome the VIDEOHEAD and the other enhanced headlines! […]
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Sponsored Product Ads – A tool for engaging your sellers
|05 Jul
For your marketplace sellers the main purpose of the Sponsored Product Ads it to get more visibility, more clicks and more sales. For the […]
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Do you want your advertising self-serviced or managed?
|09 Jun
Many eCommerce players are joining the eCommerce media revolution and starting to offer their own self service advertising services to brand partners and […]
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Sponsored Products by Category Report
|01 Jun
Sponsored Product Ads are pouring in heavily but in some verticals more than in others. Here are some insights on the top categories […]
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Fashion and Sponsored Product Ads
|14 May
Diane von Furstenberg, the Belgian fashion designer once said that style is something each of us already has, all we need is to […]
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Let’s talk ACoS
|13 Feb
ACoS, Advertising cost of sale, is one of the important metrics for the success of Sponsored Product Ad campaigns. For some sellers it’s […]
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