For those of you who prefer short presentations we have gathered the most important reasons for doing Sponsored Products and packed them in […]
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Yesterday Etsy did it again. The revenue keeps growing and the stock soars. In their earning call they talked about their Promoted Listing […]
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Mabaya is adding the headline ad format to it’s ecommerce media suite for marketplaces and online retailers.
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So Amazon just released the 2018 Q1 earning report showing that their advertising business, powered mainly by Sponsored Product ads, generated roughly 2 […]
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Last week the Native Advertising Institute presented the 2018 Native Advertising Technology Landscape. The sorting of the different sections – Programmatic, DSPs, Social […]
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P&G is the world’s largest advertiser, spending roughly 10 billion dollars a year on advertising, but it is also the company that points […]
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While new digital channels and advertising tools keep showing up and evolving, there hasn’t been a real change in the fundamental role of […]
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The second part of the study – What product categories were the most competitive, who spent the most on Sponsored Product Ads and who got the best return on ad spend (ROAS)
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