Automatic for the people
|03 Jan
While some advertisers and sellers like to manage their sponsored product ads campaigns manually -setting their own bids for each product or keyword and […]
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Long live the long tail
|13 Dec
A common issue when running Sponsored Product Ad campaigns is which keywords to target or, more generally, should the advertiser focus on the generic […]
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What are your advertisers bidding on?
|28 Oct
While Amazon and Walmart enable advertisers to bid on keywords and other ecommerce sites enable bidding on products (offering to set different bids for […]
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P&G “embraces the evolution of markets toward eCommerce”. The big guns are boarding the eCommerce media train
|01 Sep
[Updated: Sep 2020] P&G is probably the world’s leading advertiser but it is also the company that points the way for others and […]
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Five takeaways from The State of Ecommerce 2021 report
|04 Aug
Yesterday GroupM released their “The State of Ecommerce 2021: Navigating the New World of Omnichannel Commerce & Retail Media” report and there are some […]
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Fashion and Sponsored Product Ads
|14 May
Diane von Furstenberg, the Belgian fashion designer once said that style is something each of us already has, all we need is to […]
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Let’s talk ACoS
|13 Feb
ACoS, Advertising cost of sale, is one of the important metrics for the success of Sponsored Product Ad campaigns. For some sellers it’s […]
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Oops, They did it again
|04 Feb
Amazon’s advertising sales jumped 41% to a record $4.8 billion during the busy holidays quarter and an annual record of $14,1 billion (X3 higher […]
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