
Fill rate – Why is it so important and irrelevant?
“Do you want me to add more ads in the page?” Said the product manager to the monetization manager and then continued without waiting […]
“Do you want me to add more ads in the page?” Said the product manager to the monetization manager and then continued without waiting […]
By Josh Swerdlow. Everybody likes to get the best of both worlds. Imagine a scenario where a store could provide to their sellers and […]
While some advertisers and sellers like to manage their sponsored product ads campaigns manually -setting their own bids for each product or keyword and […]
A common issue when running Sponsored Product Ad campaigns is which keywords to target or, more generally, should the advertiser focus on the generic […]
While Amazon and Walmart enable advertisers to bid on keywords and other ecommerce sites enable bidding on products (offering to set different bids for […]
[Updated: Sep 2020] P&G is probably the world’s leading advertiser but it is also the company that points the way for others and […]
Yesterday GroupM released their “The State of Ecommerce 2021: Navigating the New World of Omnichannel Commerce & Retail Media” report and there are some […]
Diane von Furstenberg, the Belgian fashion designer once said that style is something each of us already has, all we need is to […]