Deep dive into Sponsored Brand Ads
Sponsored Brand Ads are not new in the retail media space. they were introduced by Amazon a few years ago and soon became the […]
Sponsored Brand Ads are not new in the retail media space. they were introduced by Amazon a few years ago and soon became the […]
“Do you want me to add more ads in the page?” Said the product manager to the monetization manager and then continued without waiting […]
By Josh Swerdlow. Everybody likes to get the best of both worlds. Imagine a scenario where a store could provide to their sellers and […]
While some advertisers and sellers like to manage their sponsored product ads campaigns manually -setting their own bids for each product or keyword and […]
A common issue when running Sponsored Product Ad campaigns is which keywords to target or, more generally, should the advertiser focus on the generic […]
While Amazon and Walmart enable advertisers to bid on keywords and other ecommerce sites enable bidding on products (offering to set different bids for […]
[Updated: Sep 2020] P&G is probably the world’s leading advertiser but it is also the company that points the way for others and […]
Yesterday GroupM released their “The State of Ecommerce 2021: Navigating the New World of Omnichannel Commerce & Retail Media” report and there are some […]