Lets Get Ready for the Shopping Season!
|28 Sep
By Laetitia Fischer Jessner Online retailers and marketplaces generate their best results of the year during Black Friday. It’s also the period of the […]
Black Friday 2021 insights are here
|07 Dec
In the last several years we have seen the different effects that Black Friday has on Sponsored Product Ads – On the one hand […]
Webinar (with BOL.com): Give your ecommerce media a final holiday season polish!
|03 Nov
It’s not too late to fully optimize your ecommerce media for the holiday season! The shopping season is a once-a-year opportunity to engage […]
Ads up! The shopping season is coming and it is going to be bigger than ever
|16 Sep
[Updated: Sep 2020] The shopping season is starting under a grey COVID-19 cloud but the predictions are that more shoppers will do most […]
CASE STUDY (part 2): The big spenders and the big winners – Sponsored Product Ads on Black Friday
|05 Dec
The second part of the study – What product categories were the most competitive, who spent the most on Sponsored Product Ads and who got the best return on ad spend (ROAS)
NEW STUDY: How effective are Sponsored Product Ads on Black Friday? (part one)
|27 Nov
Some interesting findings about the effectiveness of online promotions during Black Friday.