[Updated: Sep 2020] P&G is probably the world’s leading advertiser but it is also the company that points the way for others and […]
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Today most of the big online retailers and marketplaces that offer Sponsored Product Ads are facing the problem of not being able to […]
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Earning season is here and it’s time to see how the big online retailers are doing (and specifically their eCommerce media). From the […]
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ACoS, Advertising cost of sale, is one of the important metrics for the success of Sponsored Product Ad campaigns. For some sellers it’s […]
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Last week Jumia, the “Amazon of Africa”, released its Q3 2019 results. Here are some quotes from the earning call regarding their eCommerce […]
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Here are some appetizers from the NYknowgo conference that was held in NY earlier this month. The NYknowgo conference was held for the […]
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Here is an eCommerce media intro slideshow we recently presented and thought it is worth sharing even without the talking. If you want […]
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For those of you who prefer short presentations we have gathered the most important reasons for doing Sponsored Products and packed them in […]
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