Updated: Oct 16 2021 For years second best bids model (aka second price auctions or Vickrey auction) rules the online media market. It means […]
A common issue when running Sponsored Product Ad campaigns is which keywords to target or, more generally, should the advertiser focus on the generic […]
For some this is just a saying. We actually mean it. Yes, serving ads on more than 50 ecommerce sites and for more than […]
While Amazon and Walmart enable advertisers to bid on keywords and other ecommerce sites enable bidding on products (offering to set different bids for […]
For those of you who prefer short presentations we have gathered the most important reasons for doing Sponsored Products and packed them in […]
Yesterday Etsy did it again. The revenue keeps growing and the stock soars. In their earning call they talked about their Promoted Listing […]
Some interesting reports were published in the previous week shedding light and insights on Sponsored Product Ads performance. Here are some of them: […]
Last week the Native Advertising Institute presented the 2018 Native Advertising Technology Landscape. The sorting of the different sections – Programmatic, DSPs, Social […]