First price auction, Second price auction and the one in the middle
|16 Oct
Updated: Oct 16 2021 For years second best bids model (aka second price auctions or Vickrey auction) rules the online media market. It means […]
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Long live the long tail
|13 Dec
A common issue when running Sponsored Product Ad campaigns is which keywords to target or, more generally, should the advertiser focus on the generic […]
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Your website – Your rules
|08 Dec
For some this is just a saying. We actually mean it. Yes, serving ads on more than 50 ecommerce sites and for more than […]
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What are your advertisers bidding on?
|28 Oct
While Amazon and Walmart enable advertisers to bid on keywords and other ecommerce sites enable bidding on products (offering to set different bids for […]
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12 Reasons why you must add Sponsored Product Ads to your advertising mix (presentation)
|03 Mar
For those of you who prefer short presentations we have gathered the most important reasons for doing Sponsored Products and packed them in […]
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Lessons in doing it right from Etsy
|26 Feb
Yesterday Etsy did it again. The revenue keeps growing and the stock soars. In their earning call they talked about their Promoted Listing […]
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Which advertisers are likely to spend their ad dollars on your eCommerce site?
|25 Jul
Some interesting reports were published in the previous week shedding light and insights on Sponsored Product Ads performance. Here are some of them: […]
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Why eCommerce media is considered “native advertising in its best”?
|03 Apr
Last week the Native Advertising Institute presented the 2018 Native Advertising Technology Landscape. The sorting of the different sections – Programmatic, DSPs, Social […]
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