
What are your advertisers bidding on?
While Amazon and Walmart enable advertisers to bid on keywords and other ecommerce sites enable bidding on products (offering to set different bids for […]
Read moreWhile Amazon and Walmart enable advertisers to bid on keywords and other ecommerce sites enable bidding on products (offering to set different bids for […]
Read moreYesterday GroupM released their “The State of Ecommerce 2021: Navigating the New World of Omnichannel Commerce & Retail Media” report and there are some […]
Read moreMany eCommerce players are joining the eCommerce media revolution and starting to offer their own self service advertising services to brand partners and […]
Read moreEarning season is here and it’s time to see how the big online retailers are doing (and specifically their eCommerce media). From the […]
Read moreFor years second best bids model (aka second price auctions or Vickrey auction) rules the online media market. It means that when advertisers […]
Read moreWho will soon reach $1B from Promoted Listings, who is losing ads to eCommerce, who serves more ads and what is going on in Australia? (Hint: […]
Read moreIf you needed more signs that ecommerce media is becoming mass media read on. We already know that Amazon generated 2.5 billion dollars […]
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