Wear sunscreen and go up!
|17 Aug
Ladies and gentlemen of the class of ’99. Wear sunscreen. If I could offer you only one tip for the future, sunscreen would be […]
Why should advertisers choose your ecommerce media? Part 2
|17 Jun
Following our last post: Why should advertisers choose your ecommerce media? it’s very important to make sure that your brand partners and sellers are […]
Why should advertisers choose your ecommerce media?
|18 Apr
Retail media is becoming the fastest growing advertising channel and is now offered by more and more online retailers and marketplaces. Why is it […]
First price auction, Second price auction and the one in the middle
|16 Oct
Updated: Oct 16 2021 For years second best bids model (aka second price auctions or Vickrey auction) rules the online media market. It means […]
5 lessons from Walmart Q2 2021 earning call
|18 Aug
Here are 5 insights from Walmart Q2 earning call regarding their Sponsored Product Ads: (1) More advertisers = More ad revenue “Our advertising business […]
What are your advertisers bidding on?
|28 Oct
While Amazon and Walmart enable advertisers to bid on keywords and other ecommerce sites enable bidding on products (offering to set different bids for […]
Five takeaways from The State of Ecommerce 2021 report
|04 Aug
Yesterday GroupM released their “The State of Ecommerce 2021: Navigating the New World of Omnichannel Commerce & Retail Media” report and there are some […]
Do you want your advertising self-serviced or managed?
|09 Jun
Many eCommerce players are joining the eCommerce media revolution and starting to offer their own self service advertising services to brand partners and […]