First price auction, Second price auction and the one in the middle
|16 Oct
Updated: Oct 16 2021 For years second best bids model (aka second price auctions or Vickrey auction) rules the online media market. It means […]
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5 lessons from Walmart Q2 2021 earning call
|18 Aug
Here are 5 insights from Walmart Q2 earning call regarding their Sponsored Product Ads: (1) More advertisers = More ad revenue “Our advertising business […]
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What are your advertisers bidding on?
|28 Oct
While Amazon and Walmart enable advertisers to bid on keywords and other ecommerce sites enable bidding on products (offering to set different bids for […]
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Five takeaways from The State of Ecommerce 2021 report
|04 Aug
Yesterday GroupM released their “The State of Ecommerce 2021: Navigating the New World of Omnichannel Commerce & Retail Media” report and there are some […]
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Do you want your advertising self-serviced or managed?
|09 Jun
Many eCommerce players are joining the eCommerce media revolution and starting to offer their own self service advertising services to brand partners and […]
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eCommerce media in times of COVID-19
|06 May
Earning season is here and it’s time to see how the big online retailers are doing (and specifically their eCommerce media). From the […]
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It’s earnings season baby and eCommerce media rocks! – eCommerce news – April 2019
|30 Apr
Who will soon reach $1B from Promoted Listings, who is losing ads to eCommerce, who serves more ads and what is going on in Australia? (Hint: […]
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Squeezing ads, getting creative and then start irritating – eCommerce media and the lifecycle of mass media
|26 Dec
If you needed more signs that ecommerce media is becoming mass media read on. We already know that Amazon generated 2.5 billion dollars […]
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