Ads up! Get your Sponsored Products ready for the shopping season
|21 Oct
The shopping season has started, and this is not only the time to sell more products but also the time to sell much […]
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Which advertisers are likely to spend their ad dollars on your eCommerce site?
|25 Jul
Some interesting reports were published in the previous week shedding light and insights on Sponsored Product Ads performance. Here are some of them: […]
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Can your marketplace make 2 billion dollars per quarter from Sponsored Products?
|29 Apr
So Amazon just released the 2018 Q1 earning report showing that their advertising business, powered mainly by Sponsored Product ads, generated roughly 2 […]
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Why eCommerce media is considered “native advertising in its best”?
|03 Apr
Last week the Native Advertising Institute presented the 2018 Native Advertising Technology Landscape. The sorting of the different sections – Programmatic, DSPs, Social […]
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11 Reasons Why Advertisers & Online Sellers Must Do In-Store Promotions
|10 Dec
While new digital channels and advertising tools keep showing up and evolving, there hasn’t been a real change in the fundamental role of […]
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Boosting is easily complicated
|25 Sep
Whether you are running a busy marketplace or a diverse classified site it is probably certain that you have several kinds of clients: […]
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CASE STUDY: Show me the money! A year in a marketplace Sponsored Product Ads Program
|11 May
Sponsored Products ads are one of Amazon’s fastest growing source of revenue. This is not really surprising. When you are selling your products […]
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10 Raisons pour lesquelles les annonceurs doivent proposer des promotions en magasin en ligne
|31 Oct
Alors que de nouveaux canaux numériques et outils publicitaires ne cessent d’apparaître et d’évoluer, il n’y a pas de changement fondamental dans le […]
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