Deep dive into Sponsored Brand Ads
|04 Nov
Sponsored Brand Ads are not new in the retail media space. they were introduced by Amazon a few years ago and soon became the […]
Is $0.7 a good CPC?
|17 Jul
A few weeks ago, we published a post about what is a good ACOS/ROAS. ACOS, as we all know is the ratio between the […]
Is 23% a good ACoS?
|16 May
Advertising Cost of Sale (ACoS) or Return On Ad Spend (ROAS) are probably the most important KPIs for retail media campaigns and as a […]
Going up the funnel
|07 Apr
Whether you are running a pure marketplace or hybrid one, many brand advertisers will be happy to put their ad dollars in your retail […]
Lets Get Ready for the Shopping Season!
|28 Sep
By Laetitia Fischer Jessner Online retailers and marketplaces generate their best results of the year during Black Friday. It’s also the period of the […]
The conflict of Private label in marketplaces
|12 Aug
Last week Amazon reported that it would slash the number of in-house brands it offers on its marketplace (Private label products) from 30 private-label […]
if it ain’t broke, don’t build it
|18 Apr
Should we build our own retail media ad tech or buy it? Build or buy is one of the ancient questions for tech companies. […]
In retail media we trust
|05 Mar
Trust is one of the most important assets when you sell ads. Based on a Forbes study in 2020, almost half of the advertisers […]
