Going up the funnel
Whether you are running a pure marketplace or hybrid one, many brand advertisers will be happy to put their ad dollars in your retail […]
Whether you are running a pure marketplace or hybrid one, many brand advertisers will be happy to put their ad dollars in your retail […]
By Laetitia Fischer Jessner Online retailers and marketplaces generate their best results of the year during Black Friday. It’s also the period of the […]
Last week Amazon reported that it would slash the number of in-house brands it offers on its marketplace (Private label products) from 30 private-label […]
Should we build our own retail media ad tech or buy it? Build or buy is one of the ancient questions for tech companies. […]
Trust is one of the most important assets when you sell ads. Based on a Forbes study in 2020, almost half of the advertisers […]
Following our last post: Why should advertisers choose your ecommerce media? it’s very important to make sure that your brand partners and sellers are […]
“Do you want me to add more ads in the page?” Said the product manager to the monetization manager and then continued without waiting […]
Here are 5 insights from Walmart Q2 earning call regarding their Sponsored Product Ads: (1) More advertisers = More ad revenue “Our advertising business […]