Lets Get Ready for the Shopping Season!
|28 Sep
By Laetitia Fischer Jessner Online retailers and marketplaces generate their best results of the year during Black Friday. It’s also the period of the […]
Why should advertisers choose your ecommerce media? Part 2
|17 Jun
Following our last post: Why should advertisers choose your ecommerce media? it’s very important to make sure that your brand partners and sellers are […]
Fill rate – Why is it so important and irrelevant?
|27 Dec
“Do you want me to add more ads in the page?” Said the product manager to the monetization manager and then continued without waiting […]
5 lessons from Walmart Q2 2021 earning call
|18 Aug
Here are 5 insights from Walmart Q2 earning call regarding their Sponsored Product Ads: (1) More advertisers = More ad revenue “Our advertising business […]
Late bloomers, blue oceans and long tail sellers
|06 May
Here are three important takeaways from eBay’s Q1 2021 earning call regarding Sponsored Product Ads: One: Engage the long tail! “In Q1, […]
2019: The year of eCommerce media (presentation)
|15 Oct
Here is an eCommerce media intro slideshow we recently presented and thought it is worth sharing even without the talking. If you want […]