First price auction, Second price auction and the one in the middle
|16 Jul
For years second best bids model (aka second price auctions or Vickrey auction) rules the online media market. It means that when advertisers […]
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Ads up! Get your Sponsored Products ready for the shopping season
|21 Oct
The shopping season has started, and this is not only the time to sell more products but also the time to sell much […]
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Who will be arranging your shelf?
|20 Sep
Would you let Amazon manage your shelf? Would you join an Amazon Sponsored Products Ad network? Many online retailers and marketplaces that offer […]
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Can your marketplace make 2 billion dollars per quarter from Sponsored Products?
|29 Apr
So Amazon just released the 2018 Q1 earning report showing that their advertising business, powered mainly by Sponsored Product ads, generated roughly 2 […]
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Linio and Mabaya join forces to introduce Sponsored Products ads in Latin America
|11 Mar
Linio, a leading marketplace in Latin America, will now offer its sellers and brand partners online campaigns using Mabaya’s Sponsored Product Ads platform […]
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11 Reasons Why Advertisers & Online Sellers Must Do In-Store Promotions
|10 Dec
While new digital channels and advertising tools keep showing up and evolving, there hasn’t been a real change in the fundamental role of […]
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CASE STUDY (part 2): The big spenders and the big winners – Sponsored Product Ads on Black Friday
|05 Dec
The second part of the study – What product categories were the most competitive, who spent the most on Sponsored Product Ads and who got the best return on ad spend (ROAS)
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Some interesting notes from Amazon’s Q3 Earnings Call
|02 Nov
Last week Amazon released their Q3 quarterly reports. Here are some interesting notes regarding their Sponsored Products and advertising business. Amazon Q3 ad […]
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