Updated: Oct 16 2021 For years second best bids model (aka second price auctions or Vickrey auction) rules the online media market. It means […]
2021 is here and it’s time to make sure you’re going to make the most of your ecommerce media. Here’s a list that will help you […]
[Updated: Sep 2020] The shopping season is starting under a grey COVID-19 cloud but the predictions are that more shoppers will do most […]
Would you let Amazon manage your shelf? Would you join an Amazon Sponsored Products Ad network? Many online retailers and marketplaces that offer […]
For several quarters Etsy’s growth engine was it’s Promoted Listing Ads. “2018 revenue growth was driven primarily by GMS growth, changes to our […]
ACoS, Advertising cost of sale, is one of the important metrics for the success of Sponsored Product Ad campaigns. For some sellers it’s […]
Having a Sponsored Product Ads platform is one thing. Getting your merchants to use it is another. For merchants who are not used to running […]
So Amazon just released the 2018 Q1 earning report showing that their advertising business, powered mainly by Sponsored Product ads, generated roughly 2 […]