First price auction, Second price auction and the one in the middle
|16 Oct
Updated: Oct 16 2021 For years second best bids model (aka second price auctions or Vickrey auction) rules the online media market. It means […]
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The must-have checklist for your eCommerce media
|21 Jan
2021 is here and it’s time to make sure you’re going to make the most of your ecommerce media. Here’s a list that will help you […]
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Ads up! The shopping season is coming and it is going to be bigger than ever
|16 Sep
[Updated: Sep 2020] The shopping season is starting under a grey COVID-19 cloud but the predictions are that more shoppers will do most […]
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Who will be arranging your shelf?
|20 Aug
Would you let Amazon manage your shelf? Would you join an Amazon Sponsored Products Ad network? Many online retailers and marketplaces that offer […]
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The story of Etsy’s “risk free” Promoted Listing Ads
|27 Feb
For several quarters Etsy’s growth engine was it’s Promoted Listing Ads. “2018 revenue growth was driven primarily by GMS growth, changes to our […]
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Let’s talk ACoS
|13 Feb
ACoS, Advertising cost of sale, is one of the important metrics for the success of Sponsored Product Ad campaigns. For some sellers it’s […]
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Introducing Mabaya Autonomous
|08 Jan
Having a Sponsored Product Ads platform is one thing. Getting your merchants to use it is another. For merchants who are not used to running […]
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Can your marketplace make 2 billion dollars per quarter from Sponsored Products?
|29 Apr
So Amazon just released the 2018 Q1 earning report showing that their advertising business, powered mainly by Sponsored Product ads, generated roughly 2 […]
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