In retail media we trust
|05 Mar
Trust is one of the most important assets when you sell ads. Based on a Forbes study in 2020, almost half of the advertisers […]
Lets Get Ready for the Shopping Season!
|28 Sep
By Laetitia Fischer Jessner Online retailers and marketplaces generate their best results of the year during Black Friday. It’s also the period of the […]
These are the 5 most important things you can do to increase your ad revenue
|26 Feb
There are plenty of actions you can take to increase the advertising revenue of your ecommerce website. Here are the 5 that can really […]
How many keywords do you really need?
|23 Feb
Selecting the right keywords for a sponsored product ads campaign is very important but what about the number of keywords? In the last 2 […]
Black Friday 2021 insights are here
|07 Dec
In the last several years we have seen the different effects that Black Friday has on Sponsored Product Ads – On the one hand […]
Are your ads in the right position?
|01 Jul
Sponsored Product Ads almost by definition should get the best place in the store, which means for search result pages – the first results. […]
Automatic for the people – part 2: Autonomous campaigns
|14 Jan
In the recent post we explained the levels of automatic campaigns: (1) Automatic bidding – Enabling advertisers to choose their target ACOS (advertising […]
Bol.com renews Sponsored Products on January 1: How do you make the most of it?
|11 Jan
By Thomas Lammers (Newcraft) Since January 1st all vendors and sellers at bol.com who are still using Criteo’s Sponsored Products can switch to the […]