Sponsored Product Ads – A tool for engaging your sellers
|05 Jul
For your marketplace sellers the main purpose of the Sponsored Product Ads it to get more visibility, more clicks and more sales. For the […]
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Do you want your advertising self-serviced or managed?
|09 Jun
Many eCommerce players are joining the eCommerce media revolution and starting to offer their own self service advertising services to brand partners and […]
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Sponsored Products by Category Report
|01 Jun
Sponsored Product Ads are pouring in heavily but in some verticals more than in others. Here are some insights on the top categories […]
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Fashion and Sponsored Product Ads
|14 May
Diane von Furstenberg, the Belgian fashion designer once said that style is something each of us already has, all we need is to […]
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eCommerce media in times of COVID-19
|06 May
Earning season is here and it’s time to see how the big online retailers are doing (and specifically their eCommerce media). From the […]
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Let’s talk ACoS
|13 Feb
ACoS, Advertising cost of sale, is one of the important metrics for the success of Sponsored Product Ad campaigns. For some sellers it’s […]
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Oops, They did it again
|04 Feb
Amazon’s advertising sales jumped 41% to a record $4.8 billion during the busy holidays quarter and an annual record of $14,1 billion (X3 higher […]
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Introducing Mabaya Autonomous
|08 Jan
Having a Sponsored Product Ads platform is one thing. Getting your merchants to use it is another. For merchants who are not used to running […]
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