Let’s talk ACoS
|13 Feb
ACoS, Advertising cost of sale, is one of the important metrics for the success of Sponsored Product Ad campaigns. For some sellers it’s […]
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Oops, They did it again
|04 Feb
Amazon’s advertising sales jumped 41% to a record $4.8 billion during the busy holidays quarter and an annual record of $14,1 billion (X3 higher […]
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Introducing Mabaya Autonomous
|08 Jan
Having a Sponsored Product Ads platform is one thing. Getting your merchants to use it is another. For merchants who are not used to running […]
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Black Friday 2020 takeaways
|02 Dec
Last Friday we shipped 200,000,000 Sponsored Products on a same sec global delivery. But enough talking about us – Here are some insights […]
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Doing it right (2) – Sponsored Product Ads on Jumia
|18 Nov
Last week Jumia, the “Amazon of Africa”, released its Q3 2019 results. Here are some quotes from the earning call regarding their eCommerce […]
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NYknowgo ecommerce media conference 2019 takeaways
|22 Oct
Here are some appetizers from the NYknowgo conference that was held in NY earlier this month. The NYknowgo conference was held for the […]
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It’s earnings season baby and eCommerce media rocks! – eCommerce news – April 2019
|30 Apr
Who will soon reach $1B from Promoted Listings, who is losing ads to eCommerce, who serves more ads and what is going on in Australia? (Hint: […]
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12 Reasons why you must add Sponsored Product Ads to your advertising mix (presentation)
|03 Mar
For those of you who prefer short presentations we have gathered the most important reasons for doing Sponsored Products and packed them in […]
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