11 Reasons Why Advertisers & Online Sellers Must Do In-Store Promotions

  While new digital channels and advertising tools keep showing up and evolving, there hasn’t been a real change in the fundamental role of marketing – that is, primarily, to influence potential consumers’ decisions so that they buy our products. Let’s talk for a minute about Place, the second ‘P’ in the four P’s of […]

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Some interesting notes from Amazon’s Q3 Earnings Call

  Last week Amazon released their Q3 quarterly reports. Here are some interesting notes regarding their Sponsored Products and advertising business.   Amazon Q3 ad revenues surpass $1 billion! Amazon’s advertising revenues (most of which are coming from Sponsored Products) are presented in the “other” section of the company’s report. This is one of the most […]

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Who will be arranging your shelf?

  Many online retailers and marketplaces that offer in-store promotions find themselves facing the question whether they should be selling their in-store promotions by themselves or be part of a retail marketing ad network. The dilemma grows as more advertising and trade marketing budgets move from the brick and mortar stores to the e-commerce sites. […]