sponsored product ads platform

Some interesting notes from Amazon’s Q3 Earnings Call

  Last week Amazon released their Q3 quarterly reports. Here are some interesting notes regarding their Sponsored Products and advertising business.   Amazon Q3 ad revenues surpass $1 billion! Amazon’s advertising revenues (most of which are coming from Sponsored Products) are presented in the “other” section of the company’s report. This is one of the most […]

sponsored product ads platform

Who will be arranging your shelf?

  Many online retailers and marketplaces that offer in-store promotions find themselves facing the question whether they should be selling their in-store promotions by themselves or be part of a retail marketing ad network. The dilemma grows as more advertising and trade marketing budgets move from the brick and mortar stores to the e-commerce sites. […]

Boosting is easily complicated

  Whether you are running a busy marketplace or a diverse classified site it is probably certain that you have several kinds of clients: The sophisticated sellers, the one-time unsophisticated sellers and those in between. The sophisticated sellers are usually big companies who are probably using an ad agency to run all of their digital […]

P&G sponsored products - sponsored product ads blog

What can we learn from P&G about selling online

So we have all heard that Procter & Gamble cut up to $140 Million in digital ad spending but here are some other interesting things (about how they see marketing online) that the company said in its quarter end conference call last week: “…And we’ve talked often about endless shelf. If anything, online consumers look […]

sponsored product ads platform - Mabaya case study

CASE STUDY: Show me the money! A year in a marketplace Sponsored Product Ads Program

  Sponsored Products ads are one of Amazon’s fastest growing source of revenue. This is not really surprising. When you are selling your products or brands in a crowded marketplace, the marketplace becomes your competitive arena and in order to win the in-store battle you need to make sure you appear better. How do you […]