Automatic for the people

While some advertisers and sellers like to manage their sponsored product ads campaigns manually -setting their own bids for each product or keyword and […]

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Introducing the frog

“There is only one way to swim 100 meters to receive a medal. You start as fast as you can, and very slowly you […]

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Long live the long tail

A common issue when running Sponsored Product Ad campaigns is which keywords to target or, more generally, should the advertiser focus on the generic […]

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