P&G sponsored products

What can we learn from P&G about selling online

So we have all heard that Procter & Gamble cut up to $140 Million in digital ad spending but here are some other interesting things (about how they see marketing online) that the company said in its quarter end conference call last week: “…And we’ve talked often about endless shelf. If anything, online consumers look […]

CASE STUDY: Show me the money! A year in a marketplace Sponsored Product Ads Program

  Sponsored Products ads are one of Amazon’s fastest growing source of revenue. This is not really surprising. When you are selling your products or brands in a crowded marketplace, the marketplace becomes your competitive arena and in order to win the in-store battle you need to make sure you appear better. How do you […]

Kairion and Mabaya join forces to introduce native Sponsored Products ads in Germany

  Mabaya, the Sponsored Products ad network for eCommerce, and Kairion, the German leader in E-Commerce Media Solutions, launch a sponsored product ad network in leading German eCommerce sites.   As 70% of the consumers purchase decisions are made in the store, it becomes the most important battlefield for brand manufacturers. Sponsored product ads help […]