Who will be arranging your shelf?

  Many online retailers and marketplaces that offer in-store promotions find themselves facing the question whether they should be selling their in-store promotions by themselves or be part of a retail marketing ad network. The dilemma grows as more advertising and trade marketing budgets move from the brick and mortar stores to the e-commerce sites. […]

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Amazon Q2 2018 results (focus on Amazon Advertising)

  So Amazon released their Q2 reports, presenting a very nice growth especially in the AWS and advertising activities. We have gathered some highlights from the earnings call that was held On July 26 and relates to the advertising business in order to see where it stands and where this is going to (and our […]

Which advertisers are likely to spend their ad dollars on your eCommerce site?

  Some interesting reports were published in the previous week shedding light and insights on Sponsored Product Ads performance. Here are some of them: Merkle Q2 2018 Digital Marketing Report. “Brands investing in Amazon Sponsored Products since at least Q2 2017 increased spend on the format by 165% Y/Y in Q2 2018. Headline Search Ads […]

Can your marketplace make 2 billion dollars per quarter from Sponsored Products?

  So Amazon just released the 2018 Q1 earning report showing that their advertising business, powered mainly by Sponsored Product ads, generated roughly 2 billion dollars, presenting an uplift of 132% year over year. In 2015 the annual revenues from advertising on amazon reached less than 800 million dollars. How did they get to 2 […]

Why eCommerce media is considered “native advertising in its best”?

  Last week the Native Advertising Institute presented the 2018 Native Advertising Technology Landscape. The sorting of the different sections – Programmatic, DSPs, Social media, eCommerce etc. was probably not done by efficiency as the eCommerce section (which included Amazon advertising, Etsy, Mabaya and few others) was pretty much at the bottom of the page. […]