What is the best model for your Sponsored Product Ads offering?

  As most of the online retailers and marketplaces absorbed the value of their media to the sellers and are offering Sponsored Product Ads, it’s now time to discuss what is the model they should adopt. From CPM (cost for one thousand views of an ad) to CPC (cost per click) to CPP (cost per […]

How to do promoted listins

Lessons in doing it right from Etsy

  Yesterday Etsy did it again. The revenue keeps growing and the stock soars. In their earning call they talked about their Promoted Listing business and how they make it works. This is an important reading for any marketplace who is offering Sponsored Products (or promoted listings).   Here are the highlights: 2018 revenue growth […]