In retail media we trust
|05 Mar
Trust is one of the most important assets when you sell ads. Based on a Forbes study in 2020, almost half of the advertisers […]
First price auction, Second price auction and the one in the middle
|16 Oct
Updated: Oct 16 2021 For years second best bids model (aka second price auctions or Vickrey auction) rules the online media market. It means […]
Are your ads in the right position?
|01 Jul
Sponsored Product Ads almost by definition should get the best place in the store, which means for search result pages – the first results. […]
A New and Unique Method of Optimising Towards Cost of Sale
|03 Feb
By Josh Swerdlow. Everybody likes to get the best of both worlds. Imagine a scenario where a store could provide to their sellers and […]
Bol.com renews Sponsored Products on January 1: How do you make the most of it?
|11 Jan
By Thomas Lammers (Newcraft) Since January 1st all vendors and sellers at bol.com who are still using Criteo’s Sponsored Products can switch to the […]
The new headline ads collection
|21 Aug
First there were sponsored products, then came the headline ads (AKA Sponsored brands) and now welcome the VIDEOHEAD and the other enhanced headlines! […]
Sponsored Product Ads – A tool for engaging your sellers
|05 Jul
For your marketplace sellers the main purpose of the Sponsored Product Ads it to get more visibility, more clicks and more sales. For the […]
Do you want your advertising self-serviced or managed?
|09 Jun
Many eCommerce players are joining the eCommerce media revolution and starting to offer their own self service advertising services to brand partners and […]