Your own Sponsored Product Ads Platform

The #1 Sponsored Product Ads platform
for marketplaces

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sponsored product ads - mabaya
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Ads served daily
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Active sellers

Why Mabaya?

With Mabaya you can optimize and manage the native advertising
on your site and work directly with your sellers and brand partners.

Experience

We are serving hundreds of millions of Sponsored Product ads weekly for major ecommerce sites and spent 3 years developing our platform. Don’t be a test dummy.

Experience

We are serving hundreds of millions of Sponsored Product ads monthly for major ecommerce sites and spent 3 years developing our platform. Don’t be a test dummy.

Customization

We are a technology partner and as such can customize the system to fit your requirements and needs. We keep updating our platform and adding new features and tools.

Customization

We are a technology partner and as such can customize the system to fit your requirements and needs. We keep updating our platform and adding new features and tools.

Shoppers first

When serving a Sponsored Product Ad we make sure that it is relevant and helpful to your shoppers, using relevancy algorithms, clustering, user behavior and other factors.

Shoppers first

When serving a Sponsored Product Ad we make sure that it is relevant and helpful to your shoppers, using relevancy algorithms, clustering, user behavior and other factors.

Transparency

Our platform is not a black box. We share all the information and data with you – Placement performance reports, performance by category reports, attribution etc.

Transparency

Our platform is not a black box. We share all the information and data with you – Placement performance reports, performance by category reports, attribution etc.

Marketplace
focused

We specialize in Marketplaces and sellers. We offer tools and methods for managing and engaging your sellers and a friendly and intuitive self-service console.

Marketplace focused

We specialize in Marketplaces and sellers. We offer tools and methods for managing and engaging your sellers and a friendly and intuitive self-service console.

Self-service
or managed

Using Mabaya you can offer 4 types of campaign management options to your sellers and brand partners

Self-service
or managed

Using Mabaya you can offer 4 types of campaign management options to your sellers and brand partners
Read more

Self-service
or managed

Using Mabaya you can offer 4 types of campaign management options to your sellers and brand partners

  1. Managed campaigns
  2. Advance self-service intuitive campaign management console (Automatic or manual bidding and keywords,
  3. Basic one click campaign option
    bulk uploads, reports etc.)
  4. Basic one click campaign option

Key features

Here are some of the key features and abilities:

Intuitive User Interface

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Intuitive User Interface

The intuitive user interface makes Mabaya Sponsored Products for Retailers, sellers and advertisers easy to learn and use. Get your tasks completed

Touch Points and ads

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Touch Points and ads

Offer and support different touch points and ad types.

Customization

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Customization

White label backoffice, silent login from your seller center (no need to log in), multiple languages, customable options.

Real time reports

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Real time reports

Fast and accurate variety of built in reports – in real time – allows you to optimize campaign delivery and uncover new opportunities, while also measuring attribution and market share.

Ad targeting and Delivery

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Ad targeting and Delivery

Accurate ad targeting that enables you to control when, where and to whom to show the ads.

Multiple user types

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Multiple user types

Give access to agencies, brands and sellers, to easily create, manage, and optimize their campaigns. The console is adjusted for each user type

One-Click Campaigns

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One-Click Campaigns

Make it easy for small sellers by offering pre-defined campaigns and a simple bid management system

Manual or Automatic Keyword targeting

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Manual or Automatic Keyword targeting

Select either automatic campaigns that target relevant categories and keywords or chose your keywords manually.

Bidding

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Bidding

Several bidding options that you can offer – Automatic bidding (targeting the ACoS that you or the sellers target), Bid for product or Keyword, Decide on the store’s bidding policy: First bid, second best bid, minimum bid etc.

Smart Serving Engine

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Smart Serving Engine

A sophisticated serving engine, using a machine learning algorithm, considers context, behavior, and many additional factors.

Simple Integration

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Simple Integration

Choose between client-side integration and server-side integration. Enjoy a responsive design, while maintaining an intuitive user experience that is highly secured and supports various mobile native apps (No SDK needed).

Product Feed Manager

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Product Feed Manager

Your products are always up to date, supporting a first-rate user experience.

About us

eCommerce media is growing exponentially as advertisers and online sellers are shifting significant advertising budgets toward eCommerce media from other digital channels (Search and Social) and from Brick and Mortar stores.

Mabaya empowers online retailers and marketplaces by offering them a state-of-the-art advertising platform to manage their eCommerce media and monetize their traffic.

We have some great open positions: mabaya.com/jobs

Our partners

Meet some of our partners and read what they think about us.

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"At bol.com, the Netherlands leading marketplace, we want the best for everyone on the platform. That is why we work with Mabaya to bring our advertisers an intuitive and powerful Sponsored Products solution that increases visibility and sales. Our bol.com visitors at the same time profit from ads that are relevant in their search for the best products out there. And we as bol.com profit from monetizing this traffic. That for us is win-win-win!"
Ilja van PoppelProduct Manager & Team lead Performance Marketing at bol.com
"At Jumia, we are empowering our sellers to grow their sales by offering them Sponsored Products. This service allows sellers to get more exposure and increase their sales. This solution is attractive thanks to its low investment requirements, powerful data insights and easy to use features that help us engage our seller base."
Younes LouafyJumia
"Mabaya Sponsored Products enriches our advertising offering with a performance-driven solution, allowing advertisers to showcase their products in the vast assortment of Cdiscount and to boost conversions"
Galyna Tymoshenko 3W.relevanC
"We have been offering our marketplace sellers to promote their products on CDON.com using Mabaya's Sponsored Product Suit for 3 years. Mabaya is not only offering the technology but is also helping us to engage the sellers by sharing best practices"
Linda AnderssonCDON.com
"Our marketplace sellers adopted Sponsored Product Ads quite quickly after the launch so it has proven to be a great tool for us to monetize our traffic and keep our sellers engaged. Mabaya regularly launches new features and tries to constantly optimize the system, also taking into account our specific requests."
Nina WulkowTeam lead Retail Media @ Marketplace Kaufland.de
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Latest posts

Here are some of latest blog post 
For the main page click here