Your own retail media platform

The #1 Sponsored Product Ads platform for marketplaces and private market

“At bol.com, the Netherlands leading marketplace, we want the best for everyone on the platform. That is why we work with Mabaya to bring our advertisers an intuitive and powerful Sponsored Products solution that increases visibility and sales. Our bol.com visitors at the same time profit from ads that are relevant in their search for the best products out there. And we as bol.com profit from monetizing this traffic. That for us is win-win-win!”

Ilja van Poppel | Product Manager & Team lead Performance Marketing at bol.com

“At Jumia, we are empowering our sellers to grow their sales by offering them Sponsored Products. This service allows sellers to get more exposure and increase their sales. This solution is attractive thanks to its low investment requirements, powerful data insights and easy to use features that help us engage our seller base.“

Jumia | Younes Louafy

“We have been offering our marketplace sellers to promote their products on CDON.com using Mabaya’s Sponsored Product Suit for 3 years. Mabaya is not only offering the technology but is also helping us to engage the sellers by sharing best practices”

CDON.com | Linda Andersson

“Our marketplace sellers adopted Sponsored Product Ads quite quickly after the launch so it has proven to be a great tool for us to monetize our traffic and keep our sellers engaged. Mabaya regularly launches new features and tries to constantly optimize the system, also taking into account our specific requests.”

Team lead Retail Media @ Marketplace Kaufland.de Nina Wulkow

100% Self service ads for your advertisers and sellers

Set budget

Daily or total budget, with or without pacing

Set bidding

Automatic (target ACOS) or manual (on products or keywords)

Set duration

Choose products

Select keywords

Automatic or manual

Manage and optimize your campaigns

Create and download your reports

Unique super important features that help engage sellers and advertisers

Automatic bidding
Automatic keywords
Pre-defined plans
Happy-flow for new advertisers

Supported ad types:

Sponsored product ads
Sponsored brand ads
Sponsored Brand VIDEO
Offsite ads
Display (coming soon)

Case study

Nina, Wulkow Team - lead Retail Media
@ Marketplace Kaufland.de

Adoption of sponsored products by marketplace sellers in the first year

100% white labeled

Your website- your rules

Ad layout and placement

You decide how many and where to place the Sponsored Product Ads as well as their layout. To help you decide wisely you can download a placement report and see the performance of each ad unit.

Targeting and bidding

Bid on products, bid on keywords, automatic bidding, automatic bidding where the advertiser can select their target ACOS, manual keywords, automatic keywords, placement targeting (“I only want to target product pages”), location, platform etc. You decide which options are open to the advertisers.

Ad serving

CPM or CPC? A fixed price per week? What auction type? 1st bid, 2nd best bid, min bid? You can define minimum bids for each category and a default target ACOS for the automatic bidding campaigns. Manual or automatic ad approval etc.

Campaign management console user experience and design

The campaign management console has your store’s logo, colors and branding (also your URL). The advertisers and sellers can log into the console from your store’s seller center seamlessly.

Relevancy and algorithms

We believe we have the best algorithms to select the best ad possible for every touch point (taking into consideration the relevancy, aggregated shopper behavior data, bid, predicted CTR etc.) but you might have other factors or considerations in mind. We are cool with that. You can influence which ads are served.

Transparency

You can decide which KPI’s you want to share with your advertisers: impressions, clicks, conversions, ACOS, ROAS, Conv rate, CPC, Avg winning bid, competition, volume etc. We recommend 100% transparency, but the choice is yours.

Billing and pricing

Pre-paid or post paid? Integration to billing systems? We got it. Another option is to create and sell pre-defined packages or plans.

Automatic email notifications

We offer several automatic email templates to engage the sellers and advertisers such as “Your account ran out of budget”, “your weekly campaigns status is here” etc. You can decide which emails will be sent to your advertisers and what would they look like.

Promotions

You can choose and offer different promotions for the advertisers and sellers: a welcome coupon for everybody, a free try me plan, a one-time holiday bonus to existing advertisers etc.

Customization

And finally, if there are still things that you want to change or develop, we can do it. The platform is not an off-the-shelf software, and our role is to be your tech partner for your ecommerce media plans and wildest dreams.

About us

eCommerce media is growing exponentially as advertisers and online sellers are shifting significant advertising budgets toward eCommerce media from other digital channels (Search and Social) and from Brick and Mortar stores.
Mabaya was established in 2014 to empower online retailers and marketplaces by offering them a state-of-the-art advertising platform to manage their eCommerce media and monetize their traffic.

Latest posts

28 Sep

Lets Get Ready for the Shopping Season!

by Guest contributor|28 Sep

By Laetitia Fischer Jessner Online retailers and marketplaces generate their best results of the year during Black Friday. It’s also the period of the […]

12 Aug

The conflict of Private label in marketplaces

by David Snow|12 Aug

Last week Amazon reported that it would slash the number of in-house brands it offers on its marketplace (Private label products) from 30 private-label […]

18 Apr

if it ain’t broke, don’t build it

by David Snow|18 Apr

Should we build our own retail media ad server or buy it? Build or buy is one of the ancient questions for tech companies. […]