There are plenty of actions you can take to increase the advertising revenue of your ecommerce website. Here are the 5 that can really […]
Selecting the right keywords for a sponsored product ads campaign is very important but what about the number of keywords? In the last 2 […]
“Do you want me to add more ads in the page?” Said the product manager to the monetization manager and then continued without waiting […]
In the last several years we have seen the different effects that Black Friday has on Sponsored Product Ads – On the one hand […]
In the recent post we explained the levels of automatic campaigns: (1) Automatic bidding – Enabling advertisers to choose their target ACOS (advertising […]
While some advertisers and sellers like to manage their sponsored product ads campaigns manually -setting their own bids for each product or keyword and […]
A common issue when running Sponsored Product Ad campaigns is which keywords to target or, more generally, should the advertiser focus on the generic […]
While Amazon and Walmart enable advertisers to bid on keywords and other ecommerce sites enable bidding on products (offering to set different bids for […]