In retail media we trust
|05 Mar
Trust is one of the most important assets when you sell ads. Based on a Forbes study in 2020, almost half of the advertisers […]
These are the 5 most important things you can do to increase your ad revenue
|26 Feb
There are plenty of actions you can take to increase the advertising revenue of your ecommerce website. Here are the 5 that can really […]
How many keywords do you really need?
|23 Feb
Selecting the right keywords for a sponsored product ads campaign is very important but what about the number of keywords? In the last 2 […]
Fill rate – Why is it so important and irrelevant?
|27 Dec
“Do you want me to add more ads in the page?” Said the product manager to the monetization manager and then continued without waiting […]
Black Friday 2021 insights are here
|07 Dec
In the last several years we have seen the different effects that Black Friday has on Sponsored Product Ads – On the one hand […]
Automatic for the people – part 2: Autonomous campaigns
|14 Jan
In the recent post we explained the levels of automatic campaigns: (1) Automatic bidding – Enabling advertisers to choose their target ACOS (advertising […]
Automatic for the people
|03 Jan
While some advertisers and sellers like to manage their sponsored product ads campaigns manually -setting their own bids for each product or keyword and […]
Long live the long tail
|13 Dec
A common issue when running Sponsored Product Ad campaigns is which keywords to target or, more generally, should the advertiser focus on the generic […]