Lets Get Ready for the Shopping Season!
|28 Sep
By Laetitia Fischer Jessner Online retailers and marketplaces generate their best results of the year during Black Friday. It’s also the period of the […]
Why should advertisers choose your ecommerce media?
|18 Apr
Retail media is becoming the fastest growing advertising channel and is now offered by more and more online retailers and marketplaces. Why is it […]
These are the 5 most important things you can do to increase your ad revenue
|26 Feb
There are plenty of actions you can take to increase the advertising revenue of your ecommerce website. Here are the 5 that can really […]
How many keywords do you really need?
|23 Feb
Selecting the right keywords for a sponsored product ads campaign is very important but what about the number of keywords? In the last 2 […]
Are your ads in the right position?
|01 Jul
Sponsored Product Ads almost by definition should get the best place in the store, which means for search result pages – the first results. […]
Automatic for the people
|03 Jan
While some advertisers and sellers like to manage their sponsored product ads campaigns manually -setting their own bids for each product or keyword and […]
Let’s talk ACoS
|13 Feb
ACoS, Advertising cost of sale, is one of the important metrics for the success of Sponsored Product Ad campaigns. For some sellers it’s […]