As most of the online retailers and marketplaces absorbed the value of their media to the sellers and are offering Sponsored Product Ads, it’s now time to discuss what is the model they should adopt. From CPM (cost for one thousand views of an ad) to CPC (cost per click) to CPP (cost per […]
Who will soon reach $1B from Promoted Listings, who is losing ads to eCommerce, who serves more ads and what is going on in Australia? (Hint: not much). Here are all the latest eCommerce media news you have to know! eBay Sets Sights On $1B In Revenue From Advertising by Laurie Sullivan, Media post, April 24, […]
For those of you who prefer short presentations we have gathered the most important reasons for doing Sponsored Products and packed them in this 22 pages presentation. Feel free to download, share or comment. If you have a marketplace and you want to boost your Promoted Listing Program or introduce a new one – […]
Yesterday Etsy did it again. The revenue keeps growing and the stock soars. In their earning call they talked about their Promoted Listing business and how they make it works. This is an important reading for any marketplace who is offering Sponsored Products (or promoted listings). Here are the highlights: 2018 revenue growth […]
Mabaya is adding the headline ad format to it’s ecommerce media suite for marketplaces and online retailers.