How to do promoted listins

Lessons in doing it right from Etsy

  Yesterday Etsy did it again. The revenue keeps growing and the stock soars. In their earning call they talked about their Promoted Listing business and how they make it works. This is an important reading for any marketplace who is offering Sponsored Products (or promoted listings).   Here are the highlights: 2018 revenue growth […]

Ads up! Get your Sponsored Products ready for the shopping season

  The shopping season has started, and this is not only the time to sell more products but also the time to sell much more Sponsored Product Ads! The holiday season doesn’t really start in December – It starts right NOW! According to a September polling by SessionM, about half (48.1%) of internet users planned […]

Who will be arranging your shelf?

  Would you let Amazon manage your shelf? Would you join an Amazon Sponsored Products Ad network? Many online retailers and marketplaces that offer in-store promotions find themselves facing the question whether they should be selling their in-store promotions by themselves or be part of a retail marketing ad network. The dilemma grows as more […]