For those of you who prefer short presentations we have gathered the most important reasons for doing Sponsored Products and packed them in this 22 pages presentation. Feel free to download, share or comment. If you have a marketplace and you want to boost your Promoted Listing Program or introduce a new one – […]
Yesterday Etsy did it again. The revenue keeps growing and the stock soars. In their earning call they talked about their Promoted Listing business and how they make it works. This is an important reading for any marketplace who is offering Sponsored Products (or promoted listings). Here are the highlights: 2018 revenue growth […]
If you needed more signs that ecommerce media is becoming mass media read on. We already know that Amazon generated 2.5 billion dollars in the last quarter from selling ads (that’s 5% of its GMV!). We also know that Amazon is already the No. 3 ad seller in the U.S (3rd to Google and […]
The shopping season has started, and this is not only the time to sell more products but also the time to sell much more Sponsored Product Ads! The holiday season doesn’t really start in December – It starts right NOW! According to a September polling by SessionM, about half (48.1%) of internet users planned […]
Would you let Amazon manage your shelf? Would you join an Amazon Sponsored Products Ad network? Many online retailers and marketplaces that offer in-store promotions find themselves facing the question whether they should be selling their in-store promotions by themselves or be part of a retail marketing ad network. The dilemma grows as more […]