Automatic for the people
|03 Jan
While some advertisers and sellers like to manage their sponsored product ads campaigns manually -setting their own bids for each product or keyword and […]
Long live the long tail
|13 Dec
A common issue when running Sponsored Product Ad campaigns is which keywords to target or, more generally, should the advertiser focus on the generic […]
What are your advertisers bidding on?
|28 Oct
While Amazon and Walmart enable advertisers to bid on keywords and other ecommerce sites enable bidding on products (offering to set different bids for […]
The new headline ads collection
|21 Aug
First there were sponsored products, then came the headline ads (AKA Sponsored brands) and now welcome the VIDEOHEAD and the other enhanced headlines! […]
Introducing Mabaya Offsite Ads
|02 Jun
Today most of the big online retailers and marketplaces that offer Sponsored Product Ads are facing the problem of not being able to […]
Let’s talk ACoS
|13 Feb
ACoS, Advertising cost of sale, is one of the important metrics for the success of Sponsored Product Ad campaigns. For some sellers it’s […]
Oops, They did it again
|04 Feb
Amazon’s advertising sales jumped 41% to a record $4.8 billion during the busy holidays quarter and an annual record of $14,1 billion (X3 higher […]
Introducing Mabaya Autonomous
|08 Jan
Having a Sponsored Product Ads platform is one thing. Getting your merchants to use it is another. For merchants who are not used to running […]
