What’s cooking?
Happy new year everyone!
In the last several weeks we have released some new cool stuff that you should be aware of. Some of it has already been implemented in the system and some require your integration or configuration in the settings.
Here are some of the latest releases:
Enhanced insights for advertisers
Let your advertisers improve their campaigns by giving them insights on their performance. This is also a great tool for your account managers to easily understand the seller’s situation.
So far we have seen very good participation rates and feedback from advertisers in stores that opened the insights tab.
Store intelligence updates
We added some insights to the store admin that could help you improve your performance and help you focus on the right opportunities.
Sponsored Brand Video Ads
Who asked for up-the-funnel?
Let your advertisers easily create video ads to promote their products.
RSP – Reserved Sponsored Products
Sell the top position for certain keywords or categories to brand advertisers based on a fix fee for a period of time.
Campaign’s Recommended budget
Enabling the advertisers to get a suggested budget that will help them maximize their performance based on the products that they are trying to promote and the competition.
Dashboard analysis and comparison
See the different KPIs in one chart and compare your performance to the previous week or year.
Genie campaigns update
Enables to automatically select the products for the campaign. This can also be used throughout the API so the sellers could create a one click genie campaign directly in the seller center. For more details ask your AM.
Algo updates
Well, we can’t say much about this but our algo team has been conducting some major updates followed by dozens of AB tests before implementing. These updates are already contributing to the relevancy and the automatic bidding campaigns.
We will have a dedicated new features webinar in Feb where we will also share the results of the AB tests and the usage and performance of some new features.
Ask your AM to sign you up!
p.s In case you missed, here is a link to all the updated optional ad placements and ad types and one for the up-the-funnel ads.
The Mabaya’s
About Mabaya
Mabaya, a Criteo company, offers a white-label self-service retail media platform for online retailers and marketplaces that enables sellers and brands to bid in order to ensure their products are listed in premium locations in the online store.
The platform is integrated in more than 50 ecommerce sites around the globe (such as Bol.com, Jumia, Manomano, Kaufland, Falabella etc.), serving more than 80,000 advertisers and sellers.
