if it ain’t broke, don’t build it
|18 Apr
Should we build our own retail media ad tech or buy it? Build or buy is one of the ancient questions for tech companies. […]
First price auction, Second price auction and the one in the middle
|16 Oct
Updated: Oct 16 2021 For years second best bids model (aka second price auctions or Vickrey auction) rules the online media market. It means […]
Who will be arranging your shelf?
|20 Aug
Would you let Amazon manage your shelf? Would you join an Amazon Sponsored Products Ad network? Many online retailers and marketplaces that offer […]
Introducing Mabaya Offsite Ads
|02 Jun
Today most of the big online retailers and marketplaces that offer Sponsored Product Ads are facing the problem of not being able to […]
Let’s talk ACoS
|13 Feb
ACoS, Advertising cost of sale, is one of the important metrics for the success of Sponsored Product Ad campaigns. For some sellers it’s […]
Introducing Mabaya Autonomous
|08 Jan
Having a Sponsored Product Ads platform is one thing. Getting your merchants to use it is another. For merchants who are not used to running […]
It’s earnings season baby and eCommerce media rocks! – eCommerce news – April 2019
|30 Apr
Who will soon reach $1B from Promoted Listings, who is losing ads to eCommerce, who serves more ads and what is going on in Australia? (Hint: […]
Amazon, eBay, Google and Facebook – What are they saying about eCommerce media?
|13 Feb
As the 4Q17 earnings season is about to end, and following our last post about the brand’s perspective, we thought it could be […]
