5 lessons from Walmart Q2 2021 earning call
|18 Aug
Here are 5 insights from Walmart Q2 earning call regarding their Sponsored Product Ads: (1) More advertisers = More ad revenue “Our advertising business […]
Read more
Are your ads in the right position?
|01 Jul
Sponsored Product Ads almost by definition should get the best place in the store, which means for search result pages – the first results. […]
Read more
eCommerce media in Germany – Panel discussion
|13 Jun
2 years ago, it was hard to find German ecommerce sites that were selling sponsored product ads to advertisers and sellers, besides Amazon and […]
Read more
Late bloomers, blue oceans and long tail sellers
|06 May
Here are three important takeaways from eBay’s Q1 2021 earning call regarding Sponsored Product Ads: One: Engage the long tail! “In Q1, […]
Read more
The must-have checklist for your eCommerce media
|21 Jan
2021 is here and it’s time to make sure you’re going to make the most of your ecommerce media. Here’s a list that will help you […]
Read more
Automatic for the people – part 2: Autonomous campaigns
|14 Jan
In the recent post we explained the levels of automatic campaigns: (1) Automatic bidding – Enabling advertisers to choose their target ACOS (advertising […]
Read more
Automatic for the people
|03 Jan
While some advertisers and sellers like to manage their sponsored product ads campaigns manually -setting their own bids for each product or keyword and […]
Read more
Introducing the frog
|21 Dec
“There is only one way to swim 100 meters to receive a medal. You start as fast as you can, and very slowly you […]
Read more
