
P&G “embraces the evolution of markets toward eCommerce”. The big guns are boarding the eCommerce media train
[Updated: Sep 2020] P&G is probably the world’s leading advertiser but it is also the company that points the way for others and […]

[Updated: Sep 2020] P&G is probably the world’s leading advertiser but it is also the company that points the way for others and […]

Here is an eCommerce media intro slideshow we recently presented and thought it is worth sharing even without the talking. If you want […]

For those of you who prefer short presentations we have gathered the most important reasons for doing Sponsored Products and packed them in […]

Last week the Native Advertising Institute presented the 2018 Native Advertising Technology Landscape. The sorting of the different sections – Programmatic, DSPs, Social […]

While new digital channels and advertising tools keep showing up and evolving, there hasn’t been a real change in the fundamental role of […]

So we have all heard that Procter & Gamble cut up to $140 Million in digital ad spending but here are some other interesting […]

Alors que de nouveaux canaux numériques et outils publicitaires ne cessent d’apparaître et d’évoluer, il n’y a pas de changement fondamental dans le […]

Some advertisers are not going to be happy with us for sharing this, especially at this particular time of the year – right […]