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Blog » Tag: PROMOTED LISTINGS

18 Jun

What is the best model for your Sponsored Product Ads offering?

by David Snow|18 Jun

As most of the online retailers and marketplaces absorbed the value of their media to the sellers and are offering Sponsored Product Ads, it’s […]

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30 Apr

It’s earnings season baby and eCommerce media rocks! – eCommerce news – April 2019

by David Snow|30 Apr

Who will soon reach $1B from Promoted Listings, who is losing ads to eCommerce, who serves more ads and what is going on in Australia? (Hint: […]

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03 Mar

12 Reasons why you must add Sponsored Product Ads to your advertising mix (presentation)

by David Snow|03 Mar

  For those of you who prefer short presentations we have gathered the most important reasons for doing Sponsored Products and packed them in […]

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26 Feb

Lessons in doing it right from Etsy

by David Snow|26 Feb

  Yesterday Etsy did it again. The revenue keeps growing and the stock soars. In their earning call they talked about their Promoted Listing […]

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05 Feb

Sponsored Products, look above you – Introducing the Sponsored Brand Ads

by David Snow|05 Feb

Mabaya is adding the headline ad format to it’s ecommerce media suite for marketplaces and online retailers.

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26 Dec

Squeezing ads, getting creative and then start irritating – eCommerce media and the lifecycle of mass media

by David Snow|26 Dec

  If you needed more signs that ecommerce media is becoming mass media read on. We already know that Amazon generated 2.5 billion dollars […]

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25 Jul

Which advertisers are likely to spend their ad dollars on your eCommerce site?

by David Snow|25 Jul

  Some interesting reports were published in the previous week shedding light and insights on Sponsored Product Ads performance. Here are some of them: […]

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29 Apr

Can your marketplace make 2 billion dollars per quarter from Sponsored Products?

by David Snow|29 Apr

  So Amazon just released the 2018 Q1 earning report showing that their advertising business, powered mainly by Sponsored Product ads, generated roughly 2 […]

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