What is really interesting about P&G marketing plans

Everybody is talking about how P&G are reducing their Facebook targeted ads budgets.

We don’t have much to say about it but we do want to highlight another interesting insight that P&G have recently shared on marketing week:

P&G will also continue to shift its resources and investment to digital and in particular mobile in order to make the most of the ecommerce opportunity. In its top ecommerce markets, which include the UK as well as China and the US, Moeller claimed P&G is growing its ecommerce businesses at a rate of up to 180% and that ecommerce is a $100m business in six of its eight major markets…

We see ecommerce not as a separate activity but as an integrated part of how we meet consumer when and where they want to shop,” he said. “We are working very closely with bricks-and-mortar, omnichannel and pureplay retailers to make sure we show up and have the product offerings to win.”

Read the full article here: https://www.marketingweek.com