Long live the long tail
|13 Dec
A common issue when running Sponsored Product Ad campaigns is which keywords to target or, more generally, should the advertiser focus on the generic […]
What are your advertisers bidding on?
|28 Oct
While Amazon and Walmart enable advertisers to bid on keywords and other ecommerce sites enable bidding on products (offering to set different bids for […]
Black Friday 2020 takeaways
|02 Dec
Last Friday we shipped 200,000,000 Sponsored Products on a same sec global delivery. But enough talking about us – Here are some insights […]
What is the best model for your Sponsored Product Ads offering?
|18 Jun
As most of the online retailers and marketplaces absorbed the value of their media to the sellers and are offering Sponsored Product Ads, it’s […]
Lessons in doing it right from Etsy
|26 Feb
Yesterday Etsy did it again. The revenue keeps growing and the stock soars. In their earning call they talked about their Promoted Listing […]
Why eCommerce media is considered “native advertising in its best”?
|03 Apr
Last week the Native Advertising Institute presented the 2018 Native Advertising Technology Landscape. The sorting of the different sections – Programmatic, DSPs, Social […]
NEW STUDY: How effective are Sponsored Product Ads on Black Friday? (part one)
|27 Nov
Some interesting findings about the effectiveness of online promotions during Black Friday.
