“While Amazon Sponsored Brand ads are typically an upper-funnel strategy, it has become increasingly effective at driving sales with greater efficiency than Sponsored Product […]
In the last several years we have seen the different effects that Black Friday has on Sponsored Product Ads – On the one hand […]
Updated: Oct 16 2021 For years second best bids model (aka second price auctions or Vickrey auction) rules the online media market. It means […]
2 years ago, it was hard to find German ecommerce sites that were selling sponsored product ads to advertisers and sellers, besides Amazon and […]
By Josh Swerdlow. Everybody likes to get the best of both worlds. Imagine a scenario where a store could provide to their sellers and […]
2021 is here and it’s time to make sure you’re going to make the most of your ecommerce media. Here’s a list that will help you […]
In the recent post we explained the levels of automatic campaigns: (1) Automatic bidding – Enabling advertisers to choose their target ACOS (advertising […]
By Thomas Lammers (Newcraft) Since January 1st all vendors and sellers at bol.com who are still using Criteo’s Sponsored Products can switch to the […]
