Interesting stats about Amazon
A Brand that appears last in the 2nd result page has less than 1% chance of someone entering its product page.
A brand that appears 1st in Amazon’s search result page has 10 times more clicks than the brand listed 10th and 2 times more than the brand that is listed 2nd (and 50 times more than the brand that is listed 10th in the 2nd result page)