Why should advertisers choose your ecommerce media?
Retail media is becoming the fastest growing advertising channel and is now offered by more and more online retailers and marketplaces. Why is it […]
eCommerce media news etc.
Retail media is becoming the fastest growing advertising channel and is now offered by more and more online retailers and marketplaces. Why is it […]
There are plenty of actions you can take to increase the advertising revenue of your ecommerce website. Here are the 5 that can really […]
Selecting the right keywords for a sponsored product ads campaign is very important but what about the number of keywords? In the last 2 […]
“While Amazon Sponsored Brand ads are typically an upper-funnel strategy, it has become increasingly effective at driving sales with greater efficiency than Sponsored Product […]
“Do you want me to add more ads in the page?” Said the product manager to the monetization manager and then continued without waiting […]
In the last several years we have seen the different effects that Black Friday has on Sponsored Product Ads – On the one hand […]
Updated: Oct 16 2021 For years second best bids model (aka second price auctions or Vickrey auction) rules the online media market. It means […]
Here are 5 insights from Walmart Q2 earning call regarding their Sponsored Product Ads: (1) More advertisers = More ad revenue “Our advertising business […]