Introducing the frog
|21 Dec
“There is only one way to swim 100 meters to receive a medal. You start as fast as you can, and very slowly you […]
Long live the long tail
|13 Dec
A common issue when running Sponsored Product Ad campaigns is which keywords to target or, more generally, should the advertiser focus on the generic […]
Your website – Your rules
|08 Dec
For some this is just a saying. We actually mean it. Yes, serving ads on more than 50 ecommerce sites and for more than […]
Webinar (with BOL.com): Give your ecommerce media a final holiday season polish!
|03 Nov
It’s not too late to fully optimize your ecommerce media for the holiday season! The shopping season is a once-a-year opportunity to engage […]
What are your advertisers bidding on?
|28 Oct
While Amazon and Walmart enable advertisers to bid on keywords and other ecommerce sites enable bidding on products (offering to set different bids for […]
Ads up! The shopping season is coming and it is going to be bigger than ever
|16 Sep
[Updated: Sep 2020] The shopping season is starting under a grey COVID-19 cloud but the predictions are that more shoppers will do most […]
P&G “embraces the evolution of markets toward eCommerce”. The big guns are boarding the eCommerce media train
|01 Sep
[Updated: Sep 2020] P&G is probably the world’s leading advertiser but it is also the company that points the way for others and […]
The new headline ads collection
|21 Aug
First there were sponsored products, then came the headline ads (AKA Sponsored brands) and now welcome the VIDEOHEAD and the other enhanced headlines! […]
