Is $0.7 a good CPC?
|17 Jul
A few weeks ago, we published a post about what is a good ACOS/ROAS. ACOS, as we all know is the ratio between the […]
Is 23% a good ACoS?
|16 May
Advertising Cost of Sale (ACoS) or Return On Ad Spend (ROAS) are probably the most important KPIs for retail media campaigns and as a […]
In retail media we trust
|05 Mar
Trust is one of the most important assets when you sell ads. Based on a Forbes study in 2020, almost half of the advertisers […]
Wear sunscreen and go up!
|17 Aug
Ladies and gentlemen of the class of ’99. Wear sunscreen. If I could offer you only one tip for the future, sunscreen would be […]
Why should advertisers choose your ecommerce media?
|18 Apr
Retail media is becoming the fastest growing advertising channel and is now offered by more and more online retailers and marketplaces. Why is it […]
How many keywords do you really need?
|23 Feb
Selecting the right keywords for a sponsored product ads campaign is very important but what about the number of keywords? In the last 2 […]
The rise of sponsored brand ads and the fall of display
|24 Jan
“While Amazon Sponsored Brand ads are typically an upper-funnel strategy, it has become increasingly effective at driving sales with greater efficiency than Sponsored Product […]
Black Friday 2021 insights are here
|07 Dec
In the last several years we have seen the different effects that Black Friday has on Sponsored Product Ads – On the one hand […]
