Blog » Tag: Procter and Gamble

01 Sep

P&G “embraces the evolution of markets toward eCommerce”. The big guns are boarding the eCommerce media train

[Updated: Sep 2020]   P&G is probably the world’s leading advertiser but it is also the company that points the way for others and […]

03 Mar

12 Reasons why you must add Sponsored Product Ads to your advertising mix (presentation)

  For those of you who prefer short presentations we have gathered the most important reasons for doing Sponsored Products and packed them in […]

26 Dec

Squeezing ads, getting creative and then start irritating – eCommerce media and the lifecycle of mass media

  If you needed more signs that ecommerce media is becoming mass media read on. We already know that Amazon generated 2.5 billion dollars […]

01 Aug

What can we learn from P&G about selling online

So we have all heard that Procter & Gamble cut up to $140 Million in digital ad spending but here are some other interesting […]