Why should advertisers choose your ecommerce media?
|18 Apr
Retail media is becoming the fastest growing advertising channel and is now offered by more and more online retailers and marketplaces. Why is it […]
First price auction, Second price auction and the one in the middle
|16 Oct
Updated: Oct 16 2021 For years second best bids model (aka second price auctions or Vickrey auction) rules the online media market. It means […]
Late bloomers, blue oceans and long tail sellers
|06 May
Here are three important takeaways from eBay’s Q1 2021 earning call regarding Sponsored Product Ads: One: Engage the long tail! “In Q1, […]
Fashion and Sponsored Product Ads
|14 May
Diane von Furstenberg, the Belgian fashion designer once said that style is something each of us already has, all we need is to […]
eCommerce media in times of COVID-19
|06 May
Earning season is here and it’s time to see how the big online retailers are doing (and specifically their eCommerce media). From the […]
What is the best model for your Sponsored Product Ads offering?
|18 Jun
As most of the online retailers and marketplaces absorbed the value of their media to the sellers and are offering Sponsored Product Ads, it’s […]
It’s earnings season baby and eCommerce media rocks! – eCommerce news – April 2019
|30 Apr
Who will soon reach $1B from Promoted Listings, who is losing ads to eCommerce, who serves more ads and what is going on in Australia? (Hint: […]
Amazon, eBay, Google and Facebook – What are they saying about eCommerce media?
|13 Feb
As the 4Q17 earnings season is about to end, and following our last post about the brand’s perspective, we thought it could be […]
