Mabaya Partners with Buy It Direct to offer native Sponsored Products ads for consumer electronics brands
Mabaya, the Sponsored Products ad network for eCommerce, expends its UK network and offers Computer and consumer electronic brands to run native ad campaigns on buyitdirect web sites.
Mabaya, the Sponsored Products ad network for e-commerce, announced that it has partnered with Buy It Direct ltd., one of the UK’s top retailers in consumer electronics, computers and appliances, to offer sponsored product ads for brands on all of its sites, including www.directtvs.co.uk,www.laptopsdirect.co.uk and www.appliancesdirect.co.uk.
Mabaya enables retailers to offer and manage sponsored product ads, the native ad format for e-commerce sites, and empowers advertisers to secure premium digital “Shelf Space” for their brands in the online store, the most important and effective touch point on their potential customer’s journey.
For advertisers, the main purpose of sponsored product ads is to make sure that when the consumer’s journey ends in the online store, the brand will be there and make an impact on the purchase decision.
Electronic goods is one of the most popular categories when it comes to online shopping in the UK and according to Mabaya’s reports, online in-store promotion for products in this category generates very high ROAS (return on ad spent) much higher than the average.
Avi Rabinovitch, CEO at Mabaya: “We are very happy to see how our sponsored product ad network helps consumer electronics brands increase their sales and online market share and therefor excited to join forces with buyitdirect and add them to our network”.
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E-Commerce websites are the most important and effective touch point for marketers in today’s complex customer journey. With this in mind, Mabaya has developed a state-of-the-art sponsored products ad platform and network that empowers advertisers to secure premium digital shelf space for their brands in e-commerce sites and enables retailers to generate revenues from offering sponsored product ads, the native ad format for ecommerce, on their sites.