Mabaya Partners with Cnova, introducing native Sponsored Products ads for Brazilian advertisers
Mabaya, the Sponsored Products ad network for eCommerce, sets foot in Brazil and launches campaigns for Samsung, LG, and other leading brands on Ponitofrio
Mabaya, the Sponsored Products ad network for e-commerce, announced that it has partnered with Cnova, one of the world’s largest e-Commerce companies, to offer sponsored product ads for brands on its Brazilian sites, starting with Pontofrio.com, one of the country’s leading shopping sites.
Mabaya enables retailers to offer and manage sponsored product ads, the native ad format for e-commerce sites, and empowers advertisers to secure premium digital “Shelf Space” for their brands in the store.
The main purpose of sponsored product ads is to make sure that when the consumer’s journey ends in the online store, the brand will be there and make an impact on the purchase decision.
Now Brazilian brands can make this impact and bid for promoting their products in relevant pages and placements in Pointofrio, the popular ecommerce site.
Samsung and LG where among the first brands to run campaigns on the sponsored product ad network and the results were overwhelming. The average ROAS reached 3,000% in 5 days, meaning that every Brazilian real that was spent on the ads generated sales of 30 Brazilian real.
In order to fulfill the deal with Cnova, Mabaya’s partnered with Percycle, a Brazilian omni-channel marketing company, who will become Mabaya’s local representative and be responsible for introducing the sponsored product ad network to the Brazilian advertisers.
Avi Rabinovitch, CEO at Mabaya: “Brazil is by far the leading e-commerce nation in Latin America and one of the leading in the world so naturally it was on our expansion agenda. We are very happy for our partnership with Cnova and hope it will grow and lead to new ventures in the near future.”
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E-Commerce websites are the most important and effective touch point for marketers in today’s complex customer journey. With this in mind, Mabaya has developed a state-of-the-art sponsored products ad platform and network that empowers advertisers to secure premium digital shelf space for their brands in e-commerce sites and enables retailers to generate revenues from sponsored product ads, the native ad format for ecommerce sites.