Some eCommerce related info-graphics

by David Snow|27 Oct
70% of purchase decisions are made in the store

 

We have gathered some interesting information and stats about eCommerce, consumers behavior, advertising and other interesting related stuff and turned it into these 7 infographics.

You can download it as a PDF (link below)

70% of purchase decisions are made in the storeShoppers’ indecisiveness is a matter of culture and product

97% of shoppers will leave an online store without buying anything.80% of the shoppers in Amazon don’t go further than the 1st result page A Brand that appears last in the 2nd result page has less than 1% chance of someone entering its product page. A brand that appears 1st in Amazon’s search result page has 10 times more clicks than the brand listed 10th and 2 times more than the brand that is listed 2nd (and 50 times more than the brand that is listed 10th in the 2nd result page)Brands invest $500 billion per year on better physical shelf space in stores Nearly half of digital marketing budgets is spent on search

Download Infographics as a PDF file: pdf1

 

 

Sources:

  • https://www.thinkwithgoogle.com/articles/owning-the-digital-shelf.html
  • http://www.wpp.com/wpp/marketing/consumerinsights/shopper-decisions-made-instore/
  • http://www.marketingprofs.com/chirp/2014/25779/state-of-search-results-budgeting-trends-infographic
  • https://blog.compete.com/2014/11/17/brands-searching-success-amazon/
  • https://blog.compete.com/2014/11/10/five-things-every-cpg-brand-needs-win-online/
  • https://www.mabaya.com/category/blog/