The complete guide to promoting your products with sponsored products ads – Part 1

by David Snow|10 Nov

 

As e-commerce takes a growing chunk of your consumers shopping, plays a major part in their decision making and expands the store shelves to practically infinity, you must make sure that your products are presented in the top pages and placements in the online stores.

But if you are reading this you already know this.

In the next several pages we will explain, step by step, how you can improve your appearance in e-commerce sites and increase your sales by doing sponsored product ads with Mabaya.

We are talking here about our network but the tips and recommendations are relevant to all platforms of sponsored products or promoted listings.

Contents:

1. What exactly are sponsored product ads?
2. Are you selling your products on any of the e-commerce sites on our network?
3. What should you expect from doing sponsored product ads?
4. Some things you want to check before you start…
5. What products should you promote?
6. What kind of budget should I start with?
7. How do I determine what bid I should offer?
8. How does Mabaya decide what products to promote where? Is it all about the money?
10. Can and should I influence where my ads appear?
11. When will I see results?
12. What should I do if I get low impressions?
13. What should I do if I get bad ROAS?

 

1.    What exactly are sponsored product ads?

Sponsored products ads allow you to promote your products in relevant pages in e-commerce sites to relevant and targeted customers. It helps you stand out from competition and display your best products at the right time in the consumer’s journey – in search result pages, category pages and product pages.

The sponsored product ads are native promotions to your products – They look just like any other product promotion in the site and lead to your regular product page.

Mabaya sponsored product ad network

2.  Are you selling your products on any of the e-commerce sites on our network?

Mabaya can help you promote your products if you are already selling them on any of the sites that are in our network. We keep on adding new stores to the network so it is important to stay updated. Unfortunately we can’t help you promote your products if you are not selling them on stores that are in our network.

For the list of our current stores click here.

 

3.  What should you expect from doing sponsored product ads?

Let’s do some expectation management. When running sponsored product ads campaigns these are the results you should be aiming for:

Direct goals:

  • Get more shoppers to see your products in ecommerce sites.
  • Drive more traffic to your product pages
  • Increase sales
  • Get more market share in the online stores.

Secondary goals:

  • Increase awareness to your products that will generate active searches on Google and ecommerce sites and increase sales in other channels.
  • Improve your “Organic” positions in the stores (as a result of increasing the visits to your product pages and sales) – What it means is that by paying for the click on your sponsored product ads you are now getting much more clicks on your regular listings that are not sponsored and don’t cost you anything.

4. Some things you want to check before you start…

Before you start paying to send more people to your product pages you want to make sure that these pages look great to maximize their conversion rate.

  • Make sure you have got the product in stock.
  • Make sure you have high quality images.
  • Include great product descriptions. The kind that actually sell your visitors with brilliant copywriting.
  • Try to promote products pages that have good reviews.
  • Pay close attention to your seller grade (if the store presents one). A good grade reduces the shoppers concerns and helps achieving better conversions.
  • Try to make sure that your price is competitive. The fact that you paid for getting people to your product page doesn’t mean they are not doing price comparison.

Let’s start!

Go to part 2