LAST UPDATED: Jul 28, 2021

Doobe in Site Ltd.’s (d/b/a “Mabaya”) takes your privacy very seriously. This privacy policy governs and details the main privacy principles we apply to the data we collect through our website, and throught our Sponsored Product Ads platform (the “Platform”).

Data collection and use of personally identifiable information

Collection. We collect personally identifiable information, such as your name, phone number, company name and email address, directly from you when you choose to enter it on our website, for instance when you contact us via email or fill the “Request a Demo” form.

Use. We use this information to respond to the request or inquiry you have submitted to us.

We also use this information for marketing purposes, such as to send you a newsletter or other promotional emails. You may choose to stop receiving our marketing emails by following the unsubscribe instructions included in these communications. With your consent, we may also post your name and a testimonial on our site.

Consent. The collection of personal data based on your consent is done by using a consent form. Your consent is stored and documented in our systems. You may withdraw any consent to personal data processing at any time.

Contract. We also use personal information for fulfilling our obligations related to contracts and agreements with customers, partners and suppliers.

Legitimate interest. We may use your personal data if it is considered to be of legitimate interest, and if your privacy interests do not override this interest. Normally, to establish the legal basis for data collection, an assessment has been made during which a mutual interest between you and Mabaya has been identified. This legal basis is primarily related to our sales and marketing purposes. We will always inform you about your privacy rights and the purpose for collecting your personal data. In such cases, you can always  choose to object to the processing of your personal data.

Information Sharing. We do not share your information with third parties for their promotional purposes. We may share your information with our subsidiaries, affiliated companies, and trusted third party service providers working under the instruction of Mabaya, such as an email service provider, hosting provider or data center, exclusively for storage purposes. Such third parties who provide services on our behalf are authorized to use your personal information only as strictly necessary to provide these services to us.

We of course remain responsible for making sure they commit themselves to adhere to this privacy policy and applicable data protection legislation by signing a data processing agreement.

In this context, please note that Mabaya may transfer your personal data outside the European Union as part of its processing. In such case the organization receiving your personal data will have provided to Mabaya adequate safeguards such as execution of the EU Standard Contractual Clauses for transfer to third countries, or another specifically stated lawful basis for the transfer of personal data to a third country.

Legal Disclaimer. We reserve the right to disclose or transfer your personally identifiable information as required by law, as part of a merger, acquisition, dissolution or sale of assets, and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process. You will be notified via email and/or a prominent notice on our website of any change of ownership, uses of your personal information, and choices you may have regarding your personal information.

We may also disclose your personal information when we believe in good faith that disclosure is necessary to protect your safety or the safety of others, investigate fraud or respond to a government request. We may also disclose your personal information to any other third party with your prior consent.

Others’ Websites. Our site includes links to other websites whose privacy practices may differ from ours. If you submit personal information to any of those sites, your information is governed by their privacy statements. We encourage you to carefully read the privacy statement of any website you visit.

Access. Upon request, Mabaya will provide you with information about whether we hold any of your personal information. You may update, access or request deletion of your personally identifiable information by contacting us at We will respond to your request within a reasonable timeframe.

Rectification and erasure. You may request Mabaya the rectification of inaccurate personal data concerning you, as well as the completion of incomplete personal data. You may also request Mabaya to erase without undue delay your personal data when it is no longer necessary for Mabaya to retain such data.

Portability. Upon request, Mabaya will provide you with the personal data you that provided to us and, if possible, will communicate this information directly to another data controller of your choice in a portable format when the processing is based on consent or contract.

Data collection and use

Passive Collection. As is true of most websites, we gather certain information automatically. This information may include Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends in the aggregate and administer the site.

Tracking Technologies. Mabaya and our partners use cookies and similar technologies to analyze trends, administer the website, and track users’ movements around the website.  We use cookies which are small text file stored on a user’s computer. The cookies store non-personally identifiable information related to your navigation on our website. Our website also uses web beacons, which are embedded invisibly on Web pages. Web beacons help us better manage content on our site by informing us what content is effective. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our website.

Our cookies are placed for the following purposes:

·        Personalization of your navigation. These cookies enable us to recognize you and remember any information you have entered during your navigation on our website (such as language choice, country you are browsing from, or browser type). This makes your visit on our website easier as we don’t ask you the same information several times during your navigation.

Third parties cookies and web beacons may be placed on our website for the following purposes:

·        Analysis of our website activity.

·        We use communication tools to share links with social networks. If you click on these features, such as social media widgets or “share” buttons, the company providing them may collect your IP address, which page you are visiting on our site and may place cookies when you are connected into their services. Your interactions with these features are governed by the privacy policy of the company providing it. For more information on the cookies used by these websites, you can refer to their specific privacy statements listed below:




 Search Engine Marketing. We use Google AdWords service to advertise on the Google search result page. Google uses cookies to serve ads based on your past visits on our website. For more information on Google AdWords services and how to opt-out, please refer to Google specific privacy policy and settings for Google ads.

Online advertising. Our website uses cookies for the purpose of personalized advertising. This enables us to show our advertisements to visitors who are interested in our products on partner websites and apps. Retargeting technologies rely on cookies or similar technologies to display advertisements based on your past browsing behavior.

You can opt-out of interest based advertising by visiting the following websites:

Sponsored Product Ads platform. Mabaya provides a Sponsored Product Ads platform (the “Platform”) that enables e-commerce sites (the “Ecommerce sites”) to offer its sellers and brand partners to run Sponsored Product Ads on their websites.

We undertake never to use any data that allows us to identify you directly, such as your first and last name, postal address, email address in plain text, etc. Without ever being able to identify you personally, our technologies are able to recognize your devices and/or browsers on the basis of an identifier consisting of a series of characters (identifier contained in a cookie or other) provided by our clients. However, these data are qualified as personal data by European regulations and personal information by Californian law. As such, they are the subject of our greatest vigilance in terms of security and respect for your privacy.

The sponsored product ads that we present are selected by our algorithm based on textual relevancy (to the page that the shopper entered), the bids that the advertisers are offering per click and other factors. The shopper’s personal information (including browsing and purchase history) is not one of the factors.

Mabaya acts as a data processor, and processes the data mentioned above only on behalf of  and under the instructions of its clients (data controller).

Please note that the use of our technologies on our clients’ websites and mobile applications is governed by their privacy policies, which can be accessed directly from their websites and/or mobile applications. It is their responsibility to provide you with complete and appropriate information and, to the extent required by law, to obtain your consent before any of your personal data is available to us.

We do not process any of this information, directly or indirectly, with the help of a third party or otherwise, to determine your identity.

Data security and retention

The security of your information is fundamental to Mabaya. We have implemented industry standard security measures, which include the use of firewalls and encryption to protect your personal information. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure.  Therefore, we cannot guarantee its absolute security. If you have questions about the security of your personal information, you may contact us at

We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Mabaya commitments

Mabaya collects and uses data in accordance with all applicable laws and regulations, including but not limited to laws governing privacy and data protection.





Mixer Tel Aviv, Rokah 101, Tel-Aviv, 6153101, Israel



Email address:


Mabaya is the data controller and you may contact us for any question on this privacy policy by email or mail :

·        By email :, or

·        By mail: Mabaya, Mixer Tel Aviv, Rokah 101, Tel-Aviv, 6153101, Israel

You may also lodge a complaint with a supervisory authority.

Changes to our privacy policy

Please note that we may update or change this privacy policy. If we revise our privacy policy, we will post those changes to this privacy statement, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If we make any material changes we will notify you by means of a notice on this site prior to the change becoming effective. Please check the Mabaya website for the latest version of the privacy policy.

Effective Date: 07/28/2021